Britons are getting savvy about their spending this Christmas. Over a third of the population (19.8 million) are planning to spend less than £25 per person on gifts for close friends or family, in order to avoid starting the New Year with large credit card bills and mounting overdrafts.

The average spend on gifts for a close friend or family member this Christmas among UK adults is £37. The research(1), conducted by price comparison site PriceRunner.co.uk, shows the Welsh are frugal when it comes to buying Christmas presents spending an average of just £13 on each person they buy for. Northerners are the most generous, typically forking out £38 on each gift with one in three paying £87.50 for presents.

Three quarters of Scots never spend more than £50 on gifts and the maximum spent on presents in Scotland is £300, compared to five percent of Northerners who spend in excess of £350 on loved ones.

Men are more generous when it comes to buying presents for family and friends than women. More than a third (36 per cent) of men spend over £50 on each gift, whereas only a quarter of women (26 per cent) stump up this much for presents.

One for you, two for me

With the UK’s average present spend for 2006 set at £37 people are opting for ‘self santa-ing’ to ensure they get the gifts they want this Christmas. One in three Britons are set to spend more than £100 on gifts and treats for themselves in the run up to Christmas, 2.7 times more than is spent on the average present brought in the UK.

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1 Research conducted by YouGov 18-21 November 2005, 2039 adults surveyed

Men are most likely to ‘self santa’ with 38 per cent admitting that they reward themselves to over £100 worth of treats during December and one in five confessing to spending over £200 on themselves.

The ‘Self Santa-ing’ trend highlights a north/south divide. Southerners are most likely to ‘Self Santa’ with one in three saying they spend over £100 and 16 per cent admitting to

spending over £200 on themselves. Whereas over three quarters of people in the north say they spend less than £100 on themselves in the run up to Christmas, saving their money for buying presents for family and friends.

Gary Goodman at PriceRunner said: “Whether people are spending their money on Christmas gifts or ‘self santa-ing’ it is important to have the confidence they are getting the best prices. Price-comparison sites can give people the peace of mind that they have looked at all the options both online and on the high-street before buying”.

Notes to Editors

What £37 buys:

• 58% of a Robosapien (£63.99)

• 46% of a 30 ml pot Crème de la mere (£80)

• 28% of an iPod Nano 2 GB (£129.99)

• 20% of a PSP (£178.95)

• 24 series four on DVD (£34.49)

For further information please contact:
August One

Alex Clack Richard Slater
T: 0208 846 8311 T: 0208 846 8335

E: alex.clack@augustone.com

E: richard.slater@augustone.com

About PriceRunner
PriceRunner, a division of ValueClick, Inc. (Nasdaq: VCLK), is the UK’s most comprehensive and independent price comparison company. Online prices are updated on a daily basis by a specialist team that develops and manages cutting edge technology which hunts down the cheapest online prices available. PriceRunner is unique in that, unlike other price comparison sites, a dedicated team of PriceRunners also checks prices in high street stores. PriceRunner always lists the cheapest price first and is completely independent in that it lists all retailers, regardless whether they pay or not, to provide consumers with a complete overview of the market.

About ValueClick:
ValueClick, Inc. (Nasdaq:VCLK) is a leading global provider of digital marketing solutions, enabling advertisers, agencies and publishers to reach consumers through all major online marketing channels. Through its four main businesses; vcmedia, Commission Junction, Mediaplex and PriceRunner, ValueClick provides a comprehensive portfolio of digital marketing solutions

For more information, please visit www.valueclick.com.

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, ValueClick’s ability to successfully integrate its recently completed Fastclick merger, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under “Risk Factors” and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 31, 2005, recent quarterly reports on Form 10-Q, current reports on Form 8-K, its amended registration statement on Form S-4, filed on September 27, 2005, and its final prospectus on Form 424B3 filed on September 28, 2005. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.