PriceRunner (www.pricerunner.co.uk) has launched the latest version of its Website to continue to offer its customers the best price comparison experience online. PriceRunner’s parent company, ValueClick, has funded the project as part of a wider investment programme in the brand.

The new site reflects many hours of independent usability testing to ensure that the user experience is maximised and at the heart of the design. Considerable technology investment has brought about better search engine functionality and improved navigation. The new look of the site sees the introduction of PriceRunner’s new logo and a cleaner, less cluttered, home page and flow throughout the site.

The Website brief was customer lead from the outset. It demonstrates PriceRunner’s continued commitment to its customers in offering the cheapest prices first and the unique ability to offer price comparisons for both online and offline retailers.

Gary Goodman, marketing director for PriceRunner says: “As the consumer’s champion in price comparison, we are committed to constantly enhancing PriceRunner’s ease of use and functionality, while maintaining its unique ability to provide both online and offline price comparisons. We know our customers have a choice in price comparison, and we are committed to winning them over with each visit to PriceRunner.”

About PriceRunner

PriceRunner, a division of ValueClick, Inc. (Nasdaq: VCLK), offers product and price comparisons in the categories of personal care, books, computers, films, finance, games and consoles, golf, home appliances, home cinema, household bills, insurance, music, phones, photography, software and sound and vision. Pricerunner.com was the first site in the UK to compare information from both online and high street stores and is the only one that lists non-paying retailers to give users a better overview of the market. By giving the consumer an objective and informative overview, PriceRunner makes it easier for the consumer to make a smarter purchase more quickly.

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