PriceRunner to be acquired by ValueClick Inc.

London – UK, California-based ValueClick, Inc. (NASDAQ: VCLK) yesterday announced it has signed a definitive agreement to acquire European-based internet comparison shopping company PriceRunner for approximately $29.0 million in cash and stock consideration, plus additional consideration of up to $6.0 million contingent upon PriceRunner meeting certain performance milestones.

“Comparison shopping is one of the fastest growing segments on the internet, and since founding the company in 1999, PriceRunner has established a strong position in Europe”, said Kristofer Arwin, co-founder and CEO of PriceRunner. “We are now ready for the next phase of development and appreciate the value of a major industry leader with a strong market position and great financial strength”

PriceRunner conducts business in the United Kingdom, Sweden, France and Denmark. Pricerunner is the third most popular comparison shopping site in the United Kingdom, enabling its users to search for and compare 170,000 products from 1,200 retailers online before they buy.

ValueClick is a single-source provider of media, technology and services across all major interactive marketing channels.

“We have been looking to add comparison shopping services as part of our strategic growth plan, and in Pricerunner we have found an established partner that will help us take our first step in this rapidly-growing and profitable area of performance-based online marketing,” said James Zarley, chairman and chief executive officer of ValueClick. “Comparison shopping is a strategic fit with our media, affiliate marketing and search offerings, and we look forward to working with Pricerunner and helping them expand their presence in Europe.”

The transaction has been approved by the shareholders of PriceRunner and by ValueClick’s Board of Directors, subject to customary closing conditions. The transaction is expected to close in August 2004. Eagle One Capital acted as financial advisor to the selling shareholders.

For more information:
Kristofer Arwin Tel: +46 (0) 709 56 52 22
E-mail: kristofer.arwin@pricerunner.com

For press enquires:
Patric Blixt Tel: +46 (0) 709 56 52 54
E-mail: patric.blixt@pricerunner.com

more…..

- 2 -

About PriceRunner

PriceRunner.com is a free price comparison service that collects product information and prices, in part through software collecting prices from retailers, in part by “Pricerunners” who visit stores and write down the prices. Pricerunner lists all retailers free of charge to give consumers a better overview of the market. On Pricerunner.com you can compare prices, retailers, product information and read reviews to make an informed purchase. Pricerunner AB consists of two business areas: Pricerunner Research and the price comparison site Pricerunner.com. Pricerunner Research works with research and statistical products based on data from Pricerunner.com, for example price statistics, product statistics and consumer behaviour statistics. Pricerunner was founded in Sweden in 1999. Pricerunner is to be acquired by U.S.-based interactive marketing company ValueClick, Inc. (Nasdaq:VCLK). Pricerunner is currently doing business in Denmark, France, the United Kingdom and Sweden.

About ValueClick

ValueClicks press release: http://www.corporate-ir.net/ireye/ir_site.zhtml?ticker=VCLK&script=410&layout=-6&item_id=600233

ValueClick, Inc. (Nasdaq:VCLK) is the single-source provider of media, technology and related services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, through our three business units:
• ValueClick Media (http://media.valueclick.com) provides a wide range of online marketing solutions – including Web Marketing, Email Marketing, Lead Generation Marketing, and Search Marketing – to create awareness, build brands, deliver targeted visitors, generate leads, drive sales, and grow customer relationships.
• Commission Junction (www.cj.com) provides advanced performance marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers, Commission Junction leverages its proven expertise in affiliate marketing and search marketing to drive measurable results for its clients.
• Mediaplex (www.mediaplex.com) provides technology and services that help advertisers, agencies and Web site publishers manage their online advertising and permission-based email campaigns. In addition, the AdWare Systems subsidiary (www.adwaresystems.com) provides software and services that help advertising agencies and other companies operate their businesses more efficiently, through effective agency management, media management, and content management solutions.

For more information, please visit www.valueclick.com.