Survey reveals DVD Films are the Christmas Gift of 2003, but ...
A survey conducted on PriceRunner.co.uk today reveals that people in the UK believe that DVDs will be the most popular Christmas present for 2003 with books sadly at the bottom of the nation’s wish list.
The survey asked people on the site ‘What will be the most popular gift for Christmas this year?’ and ‘What do you most want for Christmas?’ 20% of men said that they would prefer a digital camera and 16.5% women said they would like jewelry.
It’s the same every year. Christmas gift anxiety sets in, your mind goes blank and you suddenly realise you want everything you’ve bought for other people.
PriceRunner.co.uk can help you make those decisions, knowing what both men and women would most like to open on Christmas day.
| What women most want: | What men most want: | |
| 1. Jewelry 16.4% | 1. Digital camera 21.8% | |
| 2. Digital camera 14.9% | 2. Home cinema 12.4% | |
| 3. Clothes 13.0% | 3. DVD films 9.8% | |
| 4. Experience 9.2% | 4. DVD player 7.5% | |
| 5. Mobile phone 6.3% | 5. MP3 player 7.4% | |
| Other gifts 40.1% | Other gifts 41.3% |
Below are results to the question “What will be the most popular gift for Christmas this year?”
| What women think: | What men think: | |
| 1. DVD films 19.5% | 1. DVD films 19.8% | |
| 2. Digital camera 15.7% | 2. Digital camera 18.8% | |
| 3. Game console/games 13.9% | 3. DVD player 11.6% | |
| 4. DVD player 11.9% | 4. Game console/games 11.5% | |
| 5. Mobile phone 11.8% | 5. Mobile phone 11.3% | |
| Other gifts 27.3% | Other gifts 26.8% |
If your wallet won’t stretch as far as you’d like and you’re mentally preparing to be posted in the ‘book token buyer’ category, let Pricerunner help you find the best prices. Pricerunner.co.uk is a price comparison website that compares all prices on and offline, trawling around shops so that you don’t have to.
Watch out – don’t buy any of these…
| What women least want | What men least want | |
| DIY products 1.1% | Jewellery 1.0% | |
| Games 2.3% | Books 2.8% | |
| Books 2.7% | Experience 3.6% |
Spot the best deals on PriceRunner:
Fujifilm FinePix S304, digital camera: Snap it up at Amazon.co.uk for just £229.99 – or get caught out at Tesco’s where they’ll charge you £329.99 = difference of £100.
Lord Of The Rings: The Two Towers (Extended Edition): Grab the box set at Dvd.co.uk for just £17.99 or get stung at 101cd.co.uk for £26.99 = difference of £9.
Notes to editors
Pricerunner is affiliated with Stuff and Computeractive magazine offering price comparison services that guarantee saving time and money.
About the survey
PriceRunner.com asked the question in a pop-up survey at uk.pricerunner.com during October 10th-November 5th 2003. 791 women and 1 658 men answered the survey.
Background information
PriceRunner.com is one of two business areas within PriceRunner. PriceRunner.com offers product and price comparisons in the categories personal care, books, computers, films, finance, games and consoles, golf, home appliances, home cinema, household bills, insurance, music, phones, photography, software and sound and vision. Pricerunner.com was the first site in the UK to compare information from both online and high street stores. By giving the consumer an objective and informative overview, Pricerunner.com makes it easier for the consumer to make a smarter purchase more quickly. The other business area is Pricerunner Research, which generates and refines statistics based on data from Pricerunner.com, e.g. price statistics, product statistics and consumer behaviour statistics. Pricerunner was founded in July 1999 and the service was launched in December 1999. The main owners are NewMedia SPARK, Bonnier Venture, TDC (former Tele Denmark) and 3i.
For more information please contact the press office:
Peppercom UK Ltd.
Tel: 0207 253 0265
Email: fhollis@uk.peppercom.com gfirth@uk.peppercom.com
www.pricerunner.co.uk
Fiona Hollis mobile: 07973 906 965
Georgina Firth mobile: 07778 241 333
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