PriceRunner survey reveals UK consumer spending plans and top Christmas gifts
A survey conducted on www.pricerunner.co.uk, a division of ValueClick, Inc. (Nasdaq: VCLK), has revealed that two out of five women and men plan to spend between £201.00 and £500.00 on Christmas gifts this year, with men more likely than women to do their Christmas shopping on the internet. The survey also shows that MP3 players and digital cameras will be the most popular Christmas present for 2004 with books and DIY products at the bottom of the nation’s wish list.
Questions asked by PriceRunner in a pop-up survey from 5 to 10 November 2004 included: What will be the most popular gift for Christmas this year?’, ‘What do you most want for Christmas?’ , ‘Where are you going to buy your Christmas gifts?’ and ‘How much do you plan to spend on Christmas gifts this year?’. The survey was answered by 442 women and 736 men and showed that the top Christmas gift for men and women this year is a digital camera or alternatively jewellery or clothes for women or an MP3 player for men.
Below are the results to the question “What will be the most popular gift for Christmas this year?”
| |
What women think: |
|
| 1 |
MP3 Players |
17% |
| 2 |
Digital cameras |
16% |
| 3 |
Games Console/PC Games |
13% |
| 4 |
DVD Films |
12% |
| 5 |
Mobile phones |
12% |
| |
Other gifts |
30% |
| |
What men think: |
|
| 1 |
MP3 Players |
19% |
| 2 |
Digital cameras |
19% |
| 3 |
DVD Films |
15% |
| 4 |
Games Console/PC Games |
11% |
| 5 |
Mobile phones |
11% |
| |
Other gifts |
25% |
|
|
“What do you want for Christmas?”
| |
What women most want: |
|
| 1 |
A digital camera |
13% |
| 2 |
Jewellery |
12% |
| 3 |
Clothes |
12% |
| 4 |
Other |
10% |
| 5 |
A trip |
9% |
| |
Other gifts |
44% |
| |
What men most want: |
|
| 1 |
MP3 Players |
18% |
| 2 |
An MP3 Player |
14% |
| 3 |
Other |
9% |
| 4 |
Some home cinema equipment |
8% |
| 5 |
DVD Films |
7% |
| |
Other gifts |
44% |
|
|
Watch out – don’t buy any of these…
| |
What women least want: |
|
| 1 |
Books |
2% |
| 2 |
CD |
2% |
| 3 |
A DIY product |
1% |
| |
What men least want: |
|
| 1 |
CD |
2% |
| 2 |
Books |
2% |
| 3 |
Jewellery |
1% |
|
|
Where are consumers going to buy their Christmas gifts and how much are they going to spend?
Men are more likely than women to do their Christmas shopping only on the internet (18% of men compared to 8% of women). Shopping both on the internet and in shops is what the majority of women plan to do. 2 out of 5 women and men have a Christmas budget of £201- £500 this year. One out of four plan to spend less than £200. More women than men are high spenders and have planned to spend more than £501.
| Where woman are going to shop: |
|
| Only on the internet |
8% |
| Only in shops |
6% |
| Both on the internet and in shops |
80% |
| I am not going to buy Christmas gifts |
1% |
| Don’t know |
4% |
| Where men are going to shop: |
|
| Only on the internet |
18% |
| Only in shops |
7% |
| Both on the internet and in shops |
68% |
| I am not going to buy Christmas gifts |
1% |
| Don’t know |
7% |
|
|
| How much women plan to spend: |
|
| Less than £200 |
24% |
| £201 – £500 |
43% |
| £501 – £700 |
17% |
| £701 – £1000 |
7% |
| More than £1001 |
5% |
| Don’t know |
4% |
| How much men plan to spend: |
|
| Less than £200 |
26% |
| £201 – £500 |
44% |
| £501 – £700 |
13% |
| £701 – £1000 |
9% |
| More than £1001 |
4% |
| Don’t know |
3% |
|
|
Spot the best deals on PriceRunner
(Prices from 18 Nov. 5:30 pm for the 5 most popular MP3 players and digital cameras).
| Popularity rank |
MP3 players |
Lowest price (excl. Delivery) |
Highest price (excl. Delivery) |
Savings £ |
Savings % |
Number of retailers |
| 1 |
Apple IPOD 20GB |
£191,99 |
£350,00 |
£158,01 |
82% |
24 |
| 2 |
Apple iPod mini 4GB |
£172,67 |
£209,95 |
£37,28 |
22% |
16 |
| 3 |
Apple IPOD 40GB |
£268,99 |
£414,83 |
£145,84 |
54% |
18 |
| 4 |
Philips HDD070 |
£99,82 |
£149,99 |
£50,17 |
50% |
14 |
| 5 |
Creative Zen Touch 20GB |
£118,99 |
£203,61 |
£84,62 |
71% |
17 |
| Popularity rank |
Digital cameras |
Lowest price (excl. delivery) |
Highest price (excl. delivery) |
Savings £ |
Savings % |
Number of retailers |
| 1 |
Canon EOS-300D |
£489,99 |
£914,98 |
£424,99 |
87% |
39 |
| 2 |
Canon Digital IXUS 500 |
£219,99 |
£364,99 |
£145,00 |
66% |
51 |
| 3 |
Nikon D70 |
£591,00 |
£899,00 |
£308,00 |
52% |
25 |
| 4 |
Canon EOS-300D Lens Kit |
£519,00 |
£770,62 |
£251,62 |
48% |
35 |
| 5 |
Canon EOS-20D |
£963,00 |
£1 269,89 |
£306,89 |
32% |
17 |
About PriceRunner.com
PriceRunner.com, a division of ValueClick, Inc. (Nasdaq: VCLK), offers product and price comparisons in the categories of personal care, books, computers, films, finance, games and consoles, golf, home appliances, home cinema, household bills, insurance, music, phones, photography, software and sound and vision. Pricerunner.com was the first site in the UK to compare information from both online and high street stores and is the only one that lists non-paying retailers to give users a better overview of the market. By giving the consumer an objective and informative overview, PriceRunner.com makes it easier for the consumer to make a smarter purchase more quickly.
Contact Details
Pricerunner.com
Patric Blixt
Tel: +46 (0)70 956 52 54
Email: patric.blixt@pricerunner.com
Peppercom Europe
Gioconda Beekman
Tel: +44 (0)207 253 0265
Email: gbeekman@uk.peppercom.com
About ValueClick
ValueClick, Inc. (Nasdaq: VCLK) is the leading global provider of digital marketing solutions. We enable advertisers, agencies and publishers to reach consumers in all major online marketing channels through our four wholly owned businesses:
ValueClick Media (http://media.valueclick.com) provides a wide range of online marketing solutions – including web marketing, email marketing, lead generation marketing, and search marketing – to create awareness, build brands, deliver targeted visitors, generate leads, drive sales, and grow customer relationships.
Commission Junction (www.cj.com) provides advanced performance marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers, Commission Junction leverages its proven expertise in affiliate marketing, optimised advertising and search marketing to drive measurable results for its clients.
Mediaplex (www.mediaplex.com) provides technology and services that help advertisers, agencies and website publishers manage their online advertising and permission-based email campaigns.
Pricerunner.com (www.pricerunner.com) is a leading provider of online shopping comparison services.
For more information, please visit www.valueclick.com.
This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under “Risk Factors” and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 15, 2004, recent quarterly reports on Form 10-Q and current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.