But at least the biscuits and gadgets are cheap!

PriceRunner.com, a division of ValueClick, Inc. (Nasdaq: VCLK), has today released its 2004 price comparison study which reveals that UK cinema-goers are being ripped off compared to their European counterparts. On average consumers in the UK pay €14.30 for a cinema ticket, whilst in Lithuania the same ticket costs as little as €3.86. The study also reveals that compared to previous studies, home electronics goods in the UK are getting cheaper with digital cameras and iPods amongst the cheapest in Europe. Biscuits from the UK were also found to be the cheapest in Europe!

The study, carried out in October 2004, covers 48 different consumer goods and home electronic products from 18 European countries. New countries added this year include the Czech Republic, Hungary, Estonia and Lithuania. In total, 1,794 prices were collected; the results detailing the price variations between each European country. This is the third consecutive year that PriceRunner has completed a price comparison study analysing the developments in pricing across Europe. These studies are an extension of the retail/pricing trend analysis that PriceRunner.com performs for its clients.

Study findings in brief:

• The UK has the lowest prices for orange juice, biscuits, games, digital cameras and MP3 players – but is the most expensive for cinema tickets!

• This year Germany had the lowest prices for home electronics in Europe; the UK coming in third place. This is an improvement for the UK who last year came in fourth position.

• The study also found that the UK is on a par with the European average for consumer prices; however, it was revealed as one of the cheapest countries in Europe for home electronics such as digital cameras, games and consoles.

• Norway was found to be the most expensive country in Europe for consumables for the third consecutive year.

• The Baltic states of Estonia and Lithuania were found on average to be the cheapest within Europe, especially for consumer goods. Cigarettes were found to be particularly cheap in Lithuania as was petrol in Estonia.

• Prices in Lithuania were found to be 26% lower than average prices across Europe.

• Public transport in Norway is 94% more expensive than in Lithuania!

Cheaper Home Electronics
PriceRunner’s price comparison study reveals that the UK is the third cheapest country for home electronics, with only Germany and Austria having lower prices within Europe. Germany has particularly improved its home electronic prices compared with last year, when it was ranked in 11th position. The chart below shows the average deviation from the European average prices for home electronic products.

Expensive Cinema Seats, but Cheaper Biscuits!
The prices of adult cinema tickets in the UK were found to be the most expensive compared to other European countries, but biscuits and orange juice were found to be amongst the cheapest. Consumers pay an average of €14.30 for a cinema ticket in the UK whereas in Lithuania it only costs €3.86. Shopping for consumer goods is cheaper in both Lithuania and Estonia, but if you want a litre of milk or even condoms, the best place to go is the Czech Republic. Bus travel too is less expensive in Lithuania; a ticket to travel one zone costs €0.23, but it is 94% more expensive in Norway where consumers pay €3.68 for the equivalent journey.

Large Price Differences for Consumer Goods
The study also revealed large price variations when PriceRunner compared 28 consumer goods across Europe, including condoms, nappies, a bottle of Coca Cola, Marlboro Lights, Pringles, Levis jeans, books, a litre of milk, a cinema ticket, a McDonald’s meal and a litre of petrol. Once again Norway ranked the most expensive country. UK prices were on a par with the European average and remain relatively stable compared to last year. Some Norwegian prices exceeded the European average by a 29%, whilst Lithuania had prices that were 34% less than the average.

About The Study
The prices within this reported were all collected by Pricerunner employees across 18 countries. The countries included in the study are shown below, with specific town information from where the prices were gathered shown in brackets. Austria (Vienna), Belgium (Brussels), Denmark (Copenhagen), Finland (Helsinki), France (Paris), Germany (Berlin), Greece (Athens), Ireland (Dublin), Norway (Oslo), Portugal (Lisbon), Switzerland (Geneva), Spain (Madrid), Sweden (Stockholm), England (London), Hungary (Budapest), Czech Republic (Prague), Estonia (Tallin) and Lithuania (Vilnius). Where possible, three prices were collected for each product and the mean average was used as the country’s price for the product. No less than two prices per product per country have been used, with the exception of those products where prices are standardised, e.g. alcohol in Sweden or McDonalds. Prices, in most cases were collected from multiple-outlet retail stores, to ensure that they are as closely representative of each country’s typical prices as possible. A European average price was then calculated, by compiling all countries’ prices for each product. Thereafter each country’s average price was divided by the average price for all countries, generating the “average price deviation in relation to European average” which is presented in the charts above. As a number of products are included in, for example “Home electronics”, an average of the deviations has been calculated for home electronics in each respective country. The prices were collected during the period of 11th to 25th October 2004, and exchange rates were from the European Central Bank on 27th October 2004. www.ecb.int

Products included in the comparison of consumer goods are: Coca-Cola, Marlboro Lights, Magnum Classic, Newspaper, Durex Elite Condoms, Pampers Easy Up Pants, Pringles Original, Tropicana orange juice, McVities Digestives, Barilla Spaghetti, Yes Dish liquid, McDonald’s Hamburger, Big Mac Meal, Coffee & Chocolate muffin from café, Biotherm Deodorant, Poême Eau de Parfum, Absolut Vodka, Jack Daniels Whiskey, Veuve Clicquot, Bus ticket, 1 litre of petrol, Levis 501 Red tab jeans, Star Wars trilogy DVD film, The Da Vinci Code book, cinema tickets at a major cinema, 1 litre milk and 1 music CD. Products included in the comparison of home electronics are: Sony Playstation 2, Microsoft Xbox, Nintendo Gameboy Advance, Sims 2, Pokemon Fire Red, Fifa 2005, Canon Ixus 500, Fujifilm FinePix S7000, Sony CyberShot DSC-P150, Olympus Mju 400, Sony DVP-NS355 Silver, Panasonic DMR-E55, Toshiba RDXS32, Panasonic TH-42PE30, LG RZ-42PX11, Sony KV-32CS70, Apple IPOD 20GB, iRiver iHP-140 and Apple iPod mini 4GB.

About PriceRunner.com
PriceRunner.com, a division of ValueClick, Inc. (Nasdaq: VCLK), offers product and price comparisons in the categories of personal care, books, computers, films, finance, games and consoles, golf, home appliances, home cinema, household bills, insurance, music, phones, photography, software and sound and vision. Pricerunner.com was the first site in the UK to compare information from both online and high street stores and is the only one that lists non-paying retailers to give users a better overview of the market. By giving the consumer an objective and informative overview, Pricerunner.com makes it easier for the consumer to make a smarter purchase more quickly.

Contact Details
Pricerunner.com
Patric Blixt
Tel: +46 (0)70 956 52 54
Email: patric.blixt@pricerunner.com

Peppercom Europe
Gioconda Beekman
Tel: +44 (0)207 253 0265
Email: gbeekman@uk.peppercom.com

About ValueClick

ValueClick, Inc. (Nasdaq: VCLK) is the leading global provider of digital marketing solutions. We enable advertisers, agencies and publishers to reach consumers in all major online marketing channels through our four wholly owned businesses:

ValueClick Media (www.media.valueclick.com) provides a wide range of online marketing solutions – including web marketing, email marketing, lead generation marketing, and search marketing – to create awareness, build brands, deliver targeted visitors, generate leads, drive sales, and grow customer relationships.

Commission Junction (www.cj.com) provides advanced performance marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers, Commission Junction leverages its proven expertise in affiliate marketing, optimised advertising and search marketing to drive measurable results for its clients.

Mediaplex (www.mediaplex.com) provides technology and services that help advertisers, agencies and website publishers manage their online advertising and permission-based email campaigns.

PriceRunner.com (www.pricerunner.com) is a leading provider of online shopping comparison services.

For more information, please visit www.valueclick.com

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under “Risk Factors” and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 15, 2004, recent quarterly reports on Form 10-Q and current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.