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	<title>PriceRunner News Room &#187; News</title>
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		<title>British prices plunge</title>
		<link>http://newsroom.pricerunner.co.uk/81/british-prices-plunge/</link>
		<comments>http://newsroom.pricerunner.co.uk/81/british-prices-plunge/#comments</comments>
		<pubDate>Fri, 12 Dec 2008 16:44:52 +0000</pubDate>
		<dc:creator>Roxanna Maynard</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Press Release]]></category>

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</a></font></p>
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		<title>Ireland fourth most expensive country in the World</title>
		<link>http://newsroom.pricerunner.co.uk/82/ireland-fourth-most-expensive-country-in-the-world/</link>
		<comments>http://newsroom.pricerunner.co.uk/82/ireland-fourth-most-expensive-country-in-the-world/#comments</comments>
		<pubDate>Thu, 11 Dec 2008 17:07:37 +0000</pubDate>
		<dc:creator>Roxanna Maynard</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Press Release]]></category>

		<guid isPermaLink="false">http://newsroom.pricerunner.co.uk/82/ireland-fourth-most-expensive-country-in-the-world/</guid>
		<description><![CDATA[Ireland is one of the most expensive countries to live and shop, finds International Price Comparison Study
EMBARGOED: 10th December 2008: Ireland is becoming a more expensive place to live and shop. Despite the prices of many consumer items falling in the last year, a global study has found that Ireland has gone from the sixth [...]]]></description>
			<content:encoded><![CDATA[<h3>Ireland is one of the most expensive countries to live and shop, finds International Price Comparison Study</h3>
<p><strong>EMBARGOED: 10th December 2008:</strong> Ireland is becoming a more expensive place to live and shop. Despite the prices of many consumer items falling in the last year, a global study has found that Ireland has gone from the sixth most expensive place in the world in 2007 to the fourth in 2008.</p>
<p>Now in its sixth year, the International Price Comparison study from <a href="http://www.pricerunner.co.uk" class="kblinker" target="_blank" title="More about pricerunner &raquo;">PriceRunner</a>.co.uk, the impartial price comparison service, tracks the prices of basic foods such as milk and coffee, popular consumer gadgets and travel and entertainment goods like petrol, bus tickets and DVDs. Carried out in 23 countries, it shows that Ireland is now more expensive than Sweden (5), Finland (6) and England (7). Norway is revealed as the world’s most expensive country for the second year running and China remains the cheapest country overall.</p>
<table border="1" width="500">
<tr>
<th>Five most expensive countries 2007</th>
<th>Five most expensive countries 2008</th>
</tr>
<tr>
<td align="center">Norway</td>
<td align="center">Norway</td>
</tr>
<tr>
<td align="center">England</td>
<td align="center">Denmark</td>
</tr>
<tr>
<td align="center">Sweden</td>
<td align="center">France</td>
</tr>
<tr>
<td align="center">France</td>
<td align="center">Ireland</td>
</tr>
<tr>
<td align="center">Denmark</td>
<td align="center">Sweden</td>
</tr>
</table>
<table border="1" width="500">
<tr>
<th>Five cheapest countries 2007</th>
<th>Five cheapest countries 2008</th>
</tr>
<tr>
<td align="center">China</td>
<td align="center">China</td>
</tr>
<tr>
<td align="center">Lithuania</td>
<td align="center">Hungary</td>
</tr>
<tr>
<td align="center">Poland</td>
<td align="center">Lithuania</td>
</tr>
<tr>
<td align="center">Portugal</td>
<td align="center">USA</td>
</tr>
<tr>
<td align="center">Hungary</td>
<td align="center">Portugal</td>
</tr>
</table>
<p>*please see notes to editors for full country listings</p>
<p>Prices on essentials such as condoms and nappies have fallen in Ireland but not as much as the rest of the world. Ireland is officially the most expensive place to have sex, with condoms costing more in Ireland than anywhere else. A packet of 12 Durex will set you back a whopping &euro;11.04 compared to just &euro;7.93 in the UK, nappies also cost more than the UK with an average pack costing &euro;7.82 in Ireland compared to &euro;6.22. The study also reveals that a litre of milk has increased in price, rising from &euro;0.81 in 2007 to &euro;0.87 this year.</p>
<p>There’s good news however for Irish gamers, a Nintendo Wii now costs &euro;221.00, down from &euro;269.96 in 2007. A PS3 has also become more affordable at &euro;355.93, down by &euro;147.39 from last year, suggesting that if you didn’t get one for Christmas in 2007, you might stand a good chance if you add it to your Christmas list for 2008.</p>
<p>Norway remains the most expensive place in the world for a bottle of Absolut Vodka 70cl. It will set you back a staggering &euro;28.06 in Norway compared to just &euro;6.17 in China, a difference of 78&#37;. A bottle of Absolut will cost you on average &euro;20.46 on the Emerald Isle. Visitors to Norway are also advised to avoid soft drinks, cigarettes and fast food, with Norway topping the poll on a sixth of the 24 items researched and coming close to the top of the list for most of the others.</p>
<p>Peter Carlsson, General Manager, PriceRunner.co.uk, said: <em>“Whilst Ireland’s individual prices have decreased, overall it has become more expensive than in 2007. With the recently announced increase in VAT to 21.5&#37; on certain goods, the Irish are being squeezed further, Ireland looks set to stay an expensive place to live and shop.”</em></p>
<h3>Christmas gadget bargains!</h3>
<p>With Christmas just a few weeks away, trips to the US could prove particularly fruitful if you’re planning on grabbing the latest gadgets. A Canon Powershot G9 digital camera is cheapest in the US, costing just &euro;311.13, however the same camera in Denmark will set you back a bank-breaking &euro;487.70, and a whopping &euro;448.785 in the UK, 30.7&#37; more than the US.</p>
<p>Mp3 players are also cheapest in America, with a 16GB iPod touch costing just &euro;199.20 compared to a jaw dropping &euro;272.18 in Lithuania, a sizeable difference of 26.6&#37;. The study also advises consumers to avoid Lithuania for games consoles as you risk paying up to 63.5&#37; more, a Nintento Wii will set you back &euro; 458.41 compared to just &euro;166.71 in the Big Apple. The study found that overall the price of games consoles globally seems to have plummeted in the last 12 months.</p>
<h3>Other key findings</h3>
<ul>
<li>Ireland comes in at &euro;8.22 for a cinema ticket in 2008 compared to €9.50 in 2007. Lithuania is top of the flicks, a ticket will set you back just &euro;3.63</li>
<li>Public transport has remained reasonably steady in Ireland with a slight decrease from &euro;1.00 in 2007 to &euro;0.93 in 2008</li>
<li>The price of cigarettes has fallen in Ireland with 20 Marlboro Lights now costing &euro;6.72, down from &euro;7.05 last year. Smokers are best avoiding Norway, where a pack of 20 will cost you &euro;7.48, an unbelievable 86.9&#37; more than Shanghai, where 20 cigarettes cost just &euro;0.98</li>
<li>The price of milk in Ireland has risen steadily up from &euro;0.81 in 2007 to &euro;0.87 in 2008. Tokyo is the most expensive place in the world to purchase milk at &euro;1.59, compared to the Czech Republic where a pint costs just &euro;0.49</li>
<li>Vodka has decreased in price in Ireland, from 2007 (&euro;22.08) to &euro;20.46 in 2008. In Shanghai a bottle costs just &euro;6.17</li>
<li>Big Macs don’t change much where ever in the World you eat them but the price does! There is a 68&#37; difference between bargain Shanghai (&euro;1.22) and pricey Norway (&euro;3.78), while the price of the popular burger is &euro;3.30 in Ireland, down from &euro;3.40 in 2007</li>
<li>Parents have had an easier ride in Ireland this year with the price of nappies falling from &euro;9.79 (2007) to &euro;7.79 (2008). Parents are hit hardest in Italy, with a pack of 28 Pampers Nappies costing you &euro;8.28 compared to just &euro;5.05 in Greece</li>
<li>Don’t go to Iceland for gadgets &#8211; the study unveils Iceland as the most costly place to buy luxury items such as games consoles, with an Xbox costing a whopping &euro;329.01 compared to &euro;177.65 in Belgium, 45.9&#37; more. Iceland, fell in the middle of the global price index as the 13th most expensive country overall</li>
</ul>
<p><h3>About The Study</h3>
</p>
<p>Below is the international ranking list for 2008, providing the most expensive and cheapest price for each product.</p>
<table ?color?="#000000" border="1" width="500">
<tr>
<td height="52" bgColor="#ffffff" width="13%" vAlign="top"><strong><font size="2" face="Arial">Category</font></strong></td>
<td height="52" bgColor="#ffffff" width="26%" vAlign="top"><strong><font size="2" face="Arial">Product</font></strong></td>
<td height="52" bgColor="#ffffff" width="15%" vAlign="top"><strong><font size="2" face="Arial">City with lowest price</font></strong></td>
<td height="52" bgColor="#ffffff" width="11%" vAlign="top"><strong><font size="2" face="Arial">Lowest average price</font></strong></td>
<td height="52" bgColor="#ffffff" width="12%" vAlign="top"><strong><font size="2" face="Arial">Highest average price</font></strong></td>
<td height="52" bgColor="#ffffff" width="11%" vAlign="top"><strong><font size="2" face="Arial">City with highest price</font></strong></td>
<td height="52" bgColor="#ffffff" width="13%" vAlign="top"><strong><font size="2" face="Arial">Percentage</font></strong></td>
</tr>
<tr>
<td height="20" width="13%" vAlign="top"><font size="2" face="Arial">Petrol</font></td>
<td height="20" width="26%" vAlign="top"><font size="2" face="Arial">1 litre Petrol</font></td>
<td height="20" width="15%" vAlign="top"><font size="2" face="Arial">Shanghai</font></td>
<td height="20" width="11%" vAlign="top"><font size="2" face="Arial">&euro; 0.58</font></td>
<td height="20" width="12%" vAlign="top"><font size="2" face="Arial">&euro; 1.45</font></td>
<td height="20" width="11%" vAlign="top"><font size="2" face="Arial">France</font></td>
<td height="20" width="13%" vAlign="top">
<p align="right"><font size="2" face="Arial">-59.52&#37;</font></p>
</td>
</tr>
<tr>
<td height="20" width="13%" vAlign="top"><font size="2" face="Arial">Milk</font></td>
<td height="20" width="26%" vAlign="top"><font size="2" face="Arial">1 litre standard milk (3&#37; fat)</font></td>
<td height="20" width="15%" vAlign="top"><font size="2" face="Arial">Czech Republic</font></td>
<td height="20" width="11%" vAlign="top"><font size="2" face="Arial">&euro; 0.49</font></td>
<td height="20" width="12%" vAlign="top"><font size="2" face="Arial">&euro; 1.59</font></td>
<td height="20" width="11%" vAlign="top"><font size="2" face="Arial">Tokyo</font></td>
<td height="20" width="13%" vAlign="top">
<p align="right"><font size="2" face="Arial">-68.84&#37;</font></p>
</td>
</tr>
<tr>
<td height="20" width="13%" vAlign="top"><font size="2" face="Arial">Vodka</font></td>
<td height="20" width="26%" vAlign="top"><font size="2" face="Arial">Absolute Vodka 70cl</font></td>
<td height="20" width="15%" vAlign="top"><font size="2" face="Arial">Shanghai</font></td>
<td height="20" width="11%" vAlign="top"><font size="2" face="Arial">&euro; 6.17</font></td>
<td height="20" width="12%" vAlign="top"><font size="2" face="Arial">&euro; 28.06</font></td>
<td height="20" width="11%" vAlign="top"><font size="2" face="Arial">Norway</font></td>
<td height="20" width="13%" vAlign="top">
<p align="right"><font size="2" face="Arial">-77.96&#37;</font></p>
</td>
</tr>
<tr>
<td height="20" width="13%" vAlign="top"><font size="2" face="Arial">Mp3</font></td>
<td height="20" width="26%" vAlign="top"><font size="2" face="Arial">iPod Touch 16GB</font></td>
<td height="20" width="15%" vAlign="top"><font size="2" face="Arial">New York</font></td>
<td height="20" width="11%" vAlign="top"><font size="2" face="Arial">&euro; 199.20</font></td>
<td height="20" width="12%" vAlign="top"><font size="2" face="Arial">&euro; 272.18</font></td>
<td height="20" width="11%" vAlign="top"><font size="2" face="Arial">Lithuania</font></td>
<td height="20" width="13%" vAlign="top">
<p align="right"><font size="2" face="Arial">-26.65&#37;</font></p>
</td>
</tr>
<tr>
<td height="20" width="13%" vAlign="top"><font size="2" face="Arial">Digital camera</font></td>
<td height="20" width="26%" vAlign="top"><font size="2" face="Arial">Canon Powershot G9</font></td>
<td height="20" width="15%" vAlign="top"><font size="2" face="Arial">San Francisco</font></td>
<td height="20" width="11%" vAlign="top"><font size="2" face="Arial">&euro; 311.13</font></td>
<td height="20" width="12%" vAlign="top"><font size="2" face="Arial">&euro; 487.70</font></td>
<td height="20" width="11%" vAlign="top"><font size="2" face="Arial">Denmark</font></td>
<td height="20" width="13%" vAlign="top">
<p align="right"><font size="2" face="Arial">-36.01&#37;</font></p>
</td>
</tr>
<tr>
<td height="35" width="13%" vAlign="top"><font size="2" face="Arial">Cinema ticket</font></td>
<td height="35" width="26%" vAlign="top"><font size="2" face="Arial">Cinema ticket for one adult on a Saturday evening.</font></td>
<td height="35" width="15%" vAlign="top"><font size="2" face="Arial">Lithuania</font></td>
<td height="35" width="11%" vAlign="top"><font size="2" face="Arial">&euro; 3.63</font></td>
<td height="35" width="12%" vAlign="top"><font size="2" face="Arial">&euro; 11.55</font></td>
<td height="35" width="11%" vAlign="top"><font size="2" face="Arial">Tokyo</font></td>
<td height="35" width="13%" vAlign="top">
<p align="right"><font size="2" face="Arial">-68.50&#37;</font></p>
</td>
</tr>
<tr>
<td height="20" width="13%" vAlign="top"><font size="2" face="Arial">Coca cola</font></td>
<td height="20" width="26%" vAlign="top"><font size="2" face="Arial">Coca Cola, 33 cl can</font></td>
<td height="20" width="15%" vAlign="top"><font size="2" face="Arial">Shanghai</font></td>
<td height="20" width="11%" vAlign="top"><font size="2" face="Arial">&euro; 0.21</font></td>
<td height="20" width="12%" vAlign="top"><font size="2" face="Arial">&euro; 1.84</font></td>
<td height="20" width="11%" vAlign="top"><font size="2" face="Arial">Norway</font></td>
<td height="20" width="13%" vAlign="top">
<p align="right"><font size="2" face="Arial">-86.96&#37;</font></p>
</td>
</tr>
<tr>
<td height="20" width="13%" vAlign="top"><font size="2" face="Arial">Coffee</font></td>
<td height="20" width="26%" vAlign="top"><font size="2" face="Arial">Coffee, 33 cl, take away, size small</font></td>
<td height="20" width="15%" vAlign="top"><font size="2" face="Arial">Portugal</font></td>
<td height="20" width="11%" vAlign="top"><font size="2" face="Arial">&euro; 0.53</font></td>
<td height="20" width="12%" vAlign="top"><font size="2" face="Arial">&euro; 3.20</font></td>
<td height="20" width="11%" vAlign="top"><font size="2" face="Arial">Shanghai</font></td>
<td height="20" width="13%" vAlign="top">
<p align="right"><font size="2" face="Arial">-80.83&#37;</font></p>
</td>
</tr>
<tr>
<td height="20" width="13%" vAlign="top"><font size="2" face="Arial">Condoms</font></td>
<td height="20" width="26%" vAlign="top"><font size="2" face="Arial">Condoms: Durex Elite, 12 pack</font></td>
<td height="20" width="15%" vAlign="top"><font size="2" face="Arial">Shanghai</font></td>
<td height="20" width="11%" vAlign="top"><font size="2" face="Arial">&euro; 4.12</font></td>
<td height="20" width="12%" vAlign="top"><font size="2" face="Arial">&euro; 11.04</font></td>
<td height="20" width="11%" vAlign="top"><font size="2" face="Arial">Ireland</font></td>
<td height="20" width="13%" vAlign="top">
<p align="right"><font size="2" face="Arial">-62.55&#37;</font></p>
</td>
</tr>
<tr>
<td height="20" width="13%" vAlign="top"><font size="2" face="Arial">DVD film</font></td>
<td height="20" width="26%" vAlign="top"><font size="2" face="Arial">Blu-ray: No Country for Old Men</font></td>
<td height="20" width="15%" vAlign="top"><font size="2" face="Arial">Shanghai</font></td>
<td height="20" width="11%" vAlign="top"><font size="2" face="Arial">&euro; 7.91</font></td>
<td height="20" width="12%" vAlign="top"><font size="2" face="Arial">&euro; 28.53</font></td>
<td height="20" width="11%" vAlign="top"><font size="2" face="Arial">Tokyo</font></td>
<td height="20" width="13%" vAlign="top">
<p align="right"><font size="2" face="Arial">-72.19&#37;</font></p>
</td>
</tr>
<tr>
<td height="35" width="13%" vAlign="top"><font size="2" face="Arial">Cigarettes</font></td>
<td height="35" width="26%" vAlign="top"><font size="2" face="Arial">Marlboro Lights, package of 20 cigarettes</font></td>
<td height="35" width="15%" vAlign="top"><font size="2" face="Arial">Shanghai</font></td>
<td height="35" width="11%" vAlign="top"><font size="2" face="Arial">&euro; 0.98</font></td>
<td height="35" width="12%" vAlign="top"><font size="2" face="Arial">&euro; 7.48</font></td>
<td height="35" width="11%" vAlign="top"><font size="2" face="Arial">Norway</font></td>
<td height="35" width="13%" vAlign="top">
<p align="right"><font size="2" face="Arial">-86.88&#37;</font></p>
</td>
</tr>
<tr>
<td height="20" width="13%" vAlign="top"><font size="2" face="Arial">Big Mac</font></td>
<td height="20" width="26%" vAlign="top"><font size="2" face="Arial">Mc Donald&#8217;s Big Mac burger only</font></td>
<td height="20" width="15%" vAlign="top"><font size="2" face="Arial">Shanghai</font></td>
<td height="20" width="11%" vAlign="top"><font size="2" face="Arial">&euro; 1.22</font></td>
<td height="20" width="12%" vAlign="top"><font size="2" face="Arial">&euro; 3.78</font></td>
<td height="20" width="11%" vAlign="top"><font size="2" face="Arial">Norway</font></td>
<td height="20" width="13%" vAlign="top">
<p align="right"><font size="2" face="Arial">-67.58&#37;</font></p>
</td>
</tr>
<tr>
<td height="20" width="13%" vAlign="top"><font size="2" face="Arial">Game console</font></td>
<td height="20" width="26%" vAlign="top"><font size="2" face="Arial">Microsoft Xbox 360 Premium (60GB)</font></td>
<td height="20" width="15%" vAlign="top"><font size="2" face="Arial">Belgium</font></td>
<td height="20" width="11%" vAlign="top"><font size="2" face="Arial">&euro; 177.65</font></td>
<td height="20" width="12%" vAlign="top"><font size="2" face="Arial">&euro; 329.01</font></td>
<td height="20" width="11%" vAlign="top"><font size="2" face="Arial">Iceland</font></td>
<td height="20" width="13%" vAlign="top">
<p align="right"><font size="2" face="Arial">-45.86&#37;</font></p>
</td>
</tr>
<tr>
<td height="35" width="13%" vAlign="top"><font size="2" face="Arial">Nappies</font></td>
<td height="35" width="26%" vAlign="top"><font size="2" face="Arial">Nappies: Pampers, New Baby, size Midi, 4-7 kgs, package of 28</font></td>
<td height="35" width="15%" vAlign="top"><font size="2" face="Arial">Greece</font></td>
<td height="35" width="11%" vAlign="top"><font size="2" face="Arial">&euro; 5.05</font></td>
<td height="35" width="12%" vAlign="top"><font size="2" face="Arial">&euro; 8.28</font></td>
<td height="35" width="11%" vAlign="top"><font size="2" face="Arial">Italy</font></td>
<td height="35" width="13%" vAlign="top">
<p align="right"><font size="2" face="Arial">-38.91&#37;</font></p>
</td>
</tr>
<tr>
<td height="20" width="13%" vAlign="top"><font size="2" face="Arial">Game console</font></td>
<td height="20" width="26%" vAlign="top"><font size="2" face="Arial">Nintendo WII</font></td>
<td height="20" width="15%" vAlign="top"><font size="2" face="Arial">New York</font></td>
<td height="20" width="11%" vAlign="top"><font size="2" face="Arial">&euro; 166.71</font></td>
<td height="20" width="12%" vAlign="top"><font size="2" face="Arial">&euro; 458.41</font></td>
<td height="20" width="11%" vAlign="top"><font size="2" face="Arial">Lithuania</font></td>
<td height="20" width="13%" vAlign="top">
<p align="right"><font size="2" face="Arial">-63.54&#37;</font></p>
</td>
</tr>
<tr>
<td height="20" width="13%" vAlign="top"><font size="2" face="Arial">Mobile phone</font></td>
<td height="20" width="26%" vAlign="top"><font size="2" face="Arial">HTC Touch Diamond</font></td>
<td height="20" width="15%" vAlign="top"><font size="2" face="Arial">Hungary</font></td>
<td height="20" width="11%" vAlign="top"><font size="2" face="Arial">&euro; 408.34</font></td>
<td height="20" width="12%" vAlign="top"><font size="2" face="Arial">&euro; 536.14</font></td>
<td height="20" width="11%" vAlign="top"><font size="2" face="Arial">France</font></td>
<td height="20" width="13%" vAlign="top">
<p align="right"><font size="2" face="Arial">-23.64&#37;</font></p>
</td>
</tr>
<tr>
<td height="35" width="13%" vAlign="top"><font size="2" face="Arial">Bus ticket</font></td>
<td height="35" width="26%" vAlign="top"><font size="2" face="Arial">One way adult bus ticket in one city zone</font></td>
<td height="35" width="15%" vAlign="top"><font size="2" face="Arial">Shanghai</font></td>
<td height="35" width="11%" vAlign="top"><font size="2" face="Arial">&euro; 0.20</font></td>
<td height="35" width="12%" vAlign="top"><font size="2" face="Arial">&euro; 2.65</font></td>
<td height="35" width="11%" vAlign="top"><font size="2" face="Arial">Sweden</font></td>
<td height="35" width="13%" vAlign="top">
<p align="right"><font size="2" face="Arial">-92.58&#37;</font></p>
</td>
</tr>
<tr>
<td height="20" width="13%" vAlign="top"><font size="2" face="Arial">Flatscreen TV</font></td>
<td height="20" width="26%" vAlign="top"><font size="2" face="Arial">Samsung L40A656</font></td>
<td height="20" width="15%" vAlign="top"><font size="2" face="Arial">Poland</font></td>
<td height="20" width="11%" vAlign="top"><font size="2" face="Arial">&euro; 826.61</font></td>
<td height="20" width="12%" vAlign="top"><font size="2" face="Arial">&euro; 2095.36</font></td>
<td height="20" width="11%" vAlign="top"><font size="2" face="Arial">Iceland</font></td>
<td height="20" width="13%" vAlign="top">
<p align="right"><font size="2" face="Arial">-60.41&#37;</font></p>
</td>
</tr>
<tr>
<td height="20" width="13%" vAlign="top"><font size="2" face="Arial">Lego</font></td>
<td height="20" width="26%" vAlign="top"><font size="2" face="Arial">7620 Indiana Jones Motorcycle Chase</font></td>
<td height="20" width="15%" vAlign="top"><font size="2" face="Arial">Portugal</font></td>
<td height="20" width="11%" vAlign="top"><font size="2" face="Arial">&euro; 7.88</font></td>
<td height="20" width="12%" vAlign="top"><font size="2" face="Arial">&euro; 17.56</font></td>
<td height="20" width="11%" vAlign="top"><font size="2" face="Arial">Poland</font></td>
<td height="20" width="13%" vAlign="top">
<p align="right"><font size="2" face="Arial">-54.97&#37;</font></p>
</td>
</tr>
<tr>
<td height="20" width="13%" vAlign="top"><font size="2" face="Arial">Book</font></td>
<td height="20" width="26%" vAlign="top"><font size="2" face="Arial">The Kite Runner by Khaled Hosseini</font></td>
<td height="20" width="15%" vAlign="top"><font size="2" face="Arial">Tokyo</font></td>
<td height="20" width="11%" vAlign="top"><font size="2" face="Arial">&euro; 11.98</font></td>
<td height="20" width="12%" vAlign="top"><font size="2" face="Arial">&euro; 23.17</font></td>
<td height="20" width="11%" vAlign="top"><font size="2" face="Arial">Austria</font></td>
<td height="20" width="13%" vAlign="top">
<p align="right"><font size="2" face="Arial">-48.15&#37;</font></p>
</td>
</tr>
<tr>
<td height="20" width="13%" vAlign="top"><font size="2" face="Arial">Game console</font></td>
<td height="20" width="26%" vAlign="top"><font size="2" face="Arial">Sony Playstation 3 (80 GB)</font></td>
<td height="20" width="15%" vAlign="top"><font size="2" face="Arial">Tokyo</font></td>
<td height="20" width="11%" vAlign="top"><font size="2" face="Arial">&euro; 265.89</font></td>
<td height="20" width="12%" vAlign="top"><font size="2" face="Arial">&euro; 468.99</font></td>
<td height="20" width="11%" vAlign="top"><font size="2" face="Arial">Iceland</font></td>
<td height="20" width="13%" vAlign="top">
<p align="right"><font size="2" face="Arial">-43.12&#37;</font></p>
</td>
</tr>
<tr>
<td height="35" width="13%" vAlign="top"><font size="2" face="Arial">Laptop</font></td>
<td height="35" width="26%" vAlign="top"><font size="2" face="Arial">Macbook Air (Standard 1.6g gHz, 80GB Parallel ATA)</font></td>
<td height="35" width="15%" vAlign="top"><font size="2" face="Arial">San Francisco</font></td>
<td height="35" width="11%" vAlign="top"><font size="2" face="Arial">&euro; 1111.71</font></td>
<td height="35" width="12%" vAlign="top"><font size="2" face="Arial">&euro; 1684.99</font></td>
<td height="35" width="11%" vAlign="top"><font size="2" face="Arial">Czech Republic</font></td>
<td height="35" width="13%" vAlign="top">
<p align="right"><font size="2" face="Arial">-33.82&#37;</font></p>
</td>
</tr>
<tr>
<td height="20" width="13%" vAlign="top"><font size="2" face="Arial">Tampons</font></td>
<td height="20" width="26%" vAlign="top"><font size="2" face="Arial">Tampons: O.B. Pro Comfort, 16 pack</font></td>
<td height="20" width="15%" vAlign="top"><font size="2" face="Arial">Germany</font></td>
<td height="20" width="11%" vAlign="top"><font size="2" face="Arial">&euro; 1.71</font></td>
<td height="20" width="12%" vAlign="top"><font size="2" face="Arial">&euro; 4.21</font></td>
<td height="20" width="11%" vAlign="top"><font size="2" face="Arial">Spain</font></td>
<td height="20" width="13%" vAlign="top">
<p align="right"><font size="2" face="Arial">-59.34&#37;</font></p>
</td>
</tr>
<tr>
<td height="20" width="13%" vAlign="top"><font size="2" face="Arial">GPS</font></td>
<td height="20" width="26%" vAlign="top"><font size="2" face="Arial">Garmin Forerunner 405</font></td>
<td height="20" width="15%" vAlign="top"><font size="2" face="Arial">San Francisco</font></td>
<td height="20" width="11%" vAlign="top"><font size="2" face="Arial">&euro; 200.02</font></td>
<td height="20" width="12%" vAlign="top"><font size="2" face="Arial">&euro; 341.19</font></td>
<td height="20" width="11%" vAlign="top"><font size="2" face="Arial">Czech Republic</font></td>
<td height="20" width="13%" vAlign="top">
<p align="right"><font size="2" face="Arial">-41.21&#37;</font></p>
</td>
</tr>
<tr>
<td height="20" width="13%" vAlign="top"><font size="2" face="Arial">Shoes</font></td>
<td height="20" width="26%" vAlign="top"><font size="2" face="Arial">Adidas Stan Smith 2</font></td>
<td height="20" width="15%" vAlign="top"><font size="2" face="Arial">San Francisco</font></td>
<td height="20" width="11%" vAlign="top"><font size="2" face="Arial">&euro; 41.16</font></td>
<td height="20" width="12%" vAlign="top"><font size="2" face="Arial">&euro; 96.07</font></td>
<td height="20" width="11%" vAlign="top"><font size="2" face="Arial">Denmark</font></td>
<td height="20" width="13%" vAlign="top">
<p align="right"><font size="2" face="Arial">-57.04&#37;</font></p>
</td>
</tr>
</table>
<h3><!-------------------------------------------------------------table 2-----------------------------------------------------></p>
<p>
Table comparing Ireland pricing information 2007 and 2008</p>
</h3>
<table border="1" width="500">
<tr>
<td height="17" width="15%" vAlign="top"><strong><font size="2" face="Arial">Product</font></strong></td>
<td height="17" width="32%" vAlign="top"></td>
<td height="17" width="14%" vAlign="top"><strong><font size="2" face="Arial">Total for 2008</font></strong></td>
<td height="17" width="14%" vAlign="top"><strong><font size="2" face="Arial">Total for 2007</font></strong></td>
<td height="17" width="13%" vAlign="top"><strong><font size="2" face="Arial">Difference</font></strong></td>
<td height="17" width="13%" vAlign="top"><strong><font size="2" face="Arial">% increase year on year</font></strong></td>
</tr>
<tr>
<td height="30" width="15%" vAlign="top"><font size="2" face="Arial">Petrol</font></td>
<td height="30" width="32%" vAlign="top"><font size="2" face="Arial">1 litre Petrol</font></td>
<td height="30" width="14%" vAlign="top">
<p align="right"><font size="2" face="Arial">&euro; 1.09</font></p>
</td>
<td height="30" width="14%" vAlign="top">
<p align="right"><font size="2" face="Arial">&euro; 1.14</font></p>
</td>
<td height="30" width="13%" vAlign="top"><font size="2" face="Arial">&euro; -0.05</font></td>
<td height="30" width="13%" vAlign="top"><font size="2" face="Arial">-5&#37;</font></td>
</tr>
<tr>
<td height="17" width="15%" vAlign="top"><font size="2" face="Arial">Food &amp; Drink</font></td>
<td height="17" width="32%" vAlign="top"><font size="2" face="Arial">1 litre standard milk (3&#37; fat)</font></td>
<td height="17" width="14%" vAlign="top">
<p align="right"><font size="2" face="Arial">&euro; 0.87</font></p>
</td>
<td height="17" width="14%" vAlign="top">
<p align="right"><font size="2" face="Arial">&euro; 0.81</font></p>
</td>
<td height="17" width="13%" vAlign="top"><font size="2" face="Arial">&euro; 0.06</font></td>
<td height="17" width="13%" vAlign="top"><font size="2" face="Arial">7&#37;</font></td>
</tr>
<tr>
<td height="17" width="15%" vAlign="top"><font size="2" face="Arial">Food &amp; Drink</font></td>
<td height="17" width="32%" vAlign="top"><font size="2" face="Arial">Mc Donald&#8217;s Big Mac burger only</font></td>
<td height="17" width="14%" vAlign="top">
<p align="right"><font size="2" face="Arial">&euro; 3.30</font></p>
</td>
<td height="17" width="14%" vAlign="top">
<p align="right"><font size="2" face="Arial">&euro; 3.40</font></p>
</td>
<td height="17" width="13%" vAlign="top"><font size="2" face="Arial">&euro; -0.10</font></td>
<td height="17" width="13%" vAlign="top"><font size="2" face="Arial">-3&#37;</font></td>
</tr>
<tr>
<td height="45" width="15%" vAlign="top"><font size="2" face="Arial">Nappies</font></td>
<td height="45" width="32%" vAlign="top"><font size="2" face="Arial">Nappies: Pampers, New Baby, size Midi, 4-7 kgs, package of 28</font></td>
<td height="45" width="14%" vAlign="top">
<p align="right"><font size="2" face="Arial">&euro; 7.79</font></p>
</td>
<td height="45" width="14%" vAlign="top">
<p align="right"><font size="2" face="Arial">&euro; 9.79</font></p>
</td>
<td height="45" width="13%" vAlign="top"><font size="2" face="Arial">&euro; -2.00</font></td>
<td height="45" width="13%" vAlign="top"><font size="2" face="Arial">-26&#37;</font></td>
</tr>
<tr>
<td height="17" width="15%" vAlign="top"><font size="2" face="Arial">Travel</font></td>
<td height="17" width="32%" vAlign="top"><font size="2" face="Arial">One way adult bus ticket in one city zone</font></td>
<td height="17" width="14%" vAlign="top">
<p align="right"><font size="2" face="Arial">&euro; 0.93</font></p>
</td>
<td height="17" width="14%" vAlign="top">
<p align="right"><font size="2" face="Arial">&euro; 1.00</font></p>
</td>
<td height="17" width="13%" vAlign="top"><font size="2" face="Arial">&euro; -0.07</font></td>
<td height="17" width="13%" vAlign="top"><font size="2" face="Arial">-8&#37;</font></td>
</tr>
<tr>
<td height="30" width="15%" vAlign="top"><font size="2" face="Arial">Food &amp; Drink</font></td>
<td height="30" width="32%" vAlign="top"><font size="2" face="Arial">Coca Cola, 33 cl can</font></td>
<td height="30" width="14%" vAlign="top">
<p align="right"><font size="2" face="Arial">&euro; 0.92</font></p>
</td>
<td height="30" width="14%" vAlign="top">
<p align="right"><font size="2" face="Arial">&euro; 0.94</font></p>
</td>
<td height="30" width="13%" vAlign="top"><font size="2" face="Arial">&euro; -0.02</font></td>
<td height="30" width="13%" vAlign="top"><font size="2" face="Arial">-2&#37;</font></td>
</tr>
<tr>
<td height="17" width="15%" vAlign="top"><font size="2" face="Arial">Food &amp; Drink</font></td>
<td height="17" width="32%" vAlign="top"><font size="2" face="Arial">Coffee, 33 cl, take away, size small</font></td>
<td height="17" width="14%" vAlign="top">
<p align="right"><font size="2" face="Arial">&euro; 2.35</font></p>
</td>
<td height="17" width="14%" vAlign="top">
<p align="right"><font size="2" face="Arial">&euro; 2.72</font></p>
</td>
<td height="17" width="13%" vAlign="top"><font size="2" face="Arial">&euro; -0.37</font></td>
<td height="17" width="13%" vAlign="top"><font size="2" face="Arial">-16&#37;</font></td>
</tr>
<tr>
<td height="17" width="15%" vAlign="top"><font size="2" face="Arial">Condoms</font></td>
<td height="17" width="32%" vAlign="top"><font size="2" face="Arial">Condoms: Durex Elite, 12 pack</font></td>
<td height="17" width="14%" vAlign="top">
<p align="right"><font size="2" face="Arial">&euro; 11.04</font></p>
</td>
<td height="17" width="14%" vAlign="top">
<p align="right"><font size="2" face="Arial">&euro; 12.95</font></p>
</td>
<td height="17" width="13%" vAlign="top"><font size="2" face="Arial">&euro; -1.91</font></td>
<td height="17" width="13%" vAlign="top"><font size="2" face="Arial">-17&#37;</font></td>
</tr>
<tr>
<td height="17" width="15%" vAlign="top"><font size="2" face="Arial">Entertainment</font></td>
<td height="17" width="32%" vAlign="top"><font size="2" face="Arial">Casino Royale, widescreen DVD version / Blu-ray: No country for old men</font></td>
<td height="17" width="14%" vAlign="top">
<p align="right"><font size="2" face="Arial">&euro; 23.15</font></p>
</td>
<td height="17" width="14%" vAlign="top">
<p align="right"><font size="2" face="Arial">&euro; 12.63</font></p>
</td>
<td height="17" width="13%" vAlign="top"><font size="2" face="Arial">&euro; 10.52</font></td>
<td height="17" width="13%" vAlign="top"><font size="2" face="Arial">45&#37;</font></td>
</tr>
<tr>
<td height="17" width="15%" vAlign="top"><font size="2" face="Arial">LCD-TV</font></td>
<td height="17" width="32%" vAlign="top"><font size="2" face="Arial">LG BH100 / Samsung LE40A656</font></td>
<td height="17" width="14%" vAlign="top">
<p align="right"><font size="2" face="Arial">&euro; 1187.05</font></p>
</td>
<td height="17" width="14%" vAlign="top">
<p align="right"><font size="2" face="Arial">N/A</font></p>
</td>
<td height="17" width="13%"><font size="2" face="Arial">N/A</font></td>
<td height="17" width="13%"><font size="2" face="Arial">N/A</font></td>
</tr>
<tr>
<td height="30" width="15%" vAlign="top"><font size="2" face="Arial">MP3</font></td>
<td height="30" width="32%" vAlign="top"><font size="2" face="Arial">Apple iPod Classic 80 GB Black / iPod Touch 16GB</font></td>
<td height="30" width="14%" vAlign="top">
<p align="right"><font size="2" face="Arial">&euro; 248.4</font></p>
</td>
<td height="30" width="14%" vAlign="top">
<p align="right"><font size="2" face="Arial">&euro; 251.48</font></p>
</td>
<td height="30" width="13%" vAlign="top"><font size="2" face="Arial">&euro; -3.08</font></td>
<td height="30" width="13%" vAlign="top"><font size="2" face="Arial">-1&#37;</font></td>
</tr>
<tr>
<td height="17" width="15%" vAlign="top"><font size="2" face="Arial">Digital Camera</font></td>
<td height="17" width="32%" vAlign="top"><font size="2" face="Arial">Canon Digital IXUS 850 IS Silver / Canon Powershot G9</font></td>
<td height="17" width="14%" vAlign="top">
<p align="right"><font size="2" face="Arial">N/A</font></p>
</td>
<td height="17" width="14%" vAlign="top">
<p align="right"><font size="2" face="Arial">&euro; 439.33</font></p>
</td>
<td height="17" width="13%"><font size="2" face="Arial">N/A</font></td>
<td height="17" width="13%"><font size="2" face="Arial">N/A</font></td>
</tr>
<tr>
<td height="30" width="15%" vAlign="top"><font size="2" face="Arial">Entertainment</font></td>
<td height="30" width="32%" vAlign="top"><font size="2" face="Arial">Cinema ticket for one adult on a Saturday evening.</font></td>
<td height="30" width="14%" vAlign="top">
<p align="right"><font size="2" face="Arial">&euro; 8.22</font></p>
</td>
<td height="30" width="14%" vAlign="top">
<p align="right"><font size="2" face="Arial">&euro; 9.50</font></p>
</td>
<td height="30" width="13%" vAlign="top"><font size="2" face="Arial">&euro; -1.28</font></td>
<td height="30" width="13%" vAlign="top"><font size="2" face="Arial">-16&#37;</font></td>
</tr>
<tr>
<td height="30" width="15%" vAlign="top"><font size="2" face="Arial">Games Console</font></td>
<td height="30" width="32%" vAlign="top"><font size="2" face="Arial">Microsoft Xbox 360 Premium (20GB)</font></td>
<td height="30" width="14%" vAlign="top">
<p align="right"><font size="2" face="Arial">&euro; 453.32</font></p>
</td>
<td height="30" width="14%" vAlign="top">
<p align="right"><font size="2" face="Arial">&euro; 373</font></p>
</td>
<td height="30" width="13%" vAlign="top"><font size="2" face="Arial">&euro; 80.32</font></td>
<td height="30" width="13%" vAlign="top"><font size="2" face="Arial">18&#37;</font></td>
</tr>
<tr>
<td height="30" width="15%" vAlign="top"><font size="2" face="Arial">Games Console</font></td>
<td height="30" width="32%" vAlign="top"><font size="2" face="Arial">Nintendo WII</font></td>
<td height="30" width="14%" vAlign="top">
<p align="right"><font size="2" face="Arial">&euro; 221</font></p>
</td>
<td height="30" width="14%" vAlign="top">
<p align="right"><font size="2" face="Arial">&euro; 269.96</font></p>
</td>
<td height="30" width="13%" vAlign="top"><font size="2" face="Arial">&euro; -48.96</font></td>
<td height="30" width="13%" vAlign="top"><font size="2" face="Arial">-22&#37;</font></td>
</tr>
<tr>
<td height="30" width="15%" vAlign="top"><font size="2" face="Arial">Games Console</font></td>
<td height="30" width="32%" vAlign="top"><font size="2" face="Arial">Sony Playstation 3 (60 GB) / (80 GB)</font></td>
<td height="30" width="14%" vAlign="top">
<p align="right"><font size="2" face="Arial">&euro; 355.93</font></p>
</td>
<td height="30" width="14%" vAlign="top">
<p align="right"><font size="2" face="Arial">&euro; 503.32</font></p>
</td>
<td height="30" width="13%" vAlign="top"><font size="2" face="Arial">&euro; -147.39</font></td>
<td height="30" width="13%" vAlign="top"><font size="2" face="Arial">-41&#37;</font></td>
</tr>
<tr>
<td height="30" width="15%" vAlign="top"><font size="2" face="Arial">GPS</font></td>
<td height="30" width="32%" vAlign="top"><font size="2" face="Arial">TomTom One / Garmin Forerunner 405</font></td>
<td height="30" width="14%" vAlign="top">
<p align="right"><font size="2" face="Arial">&euro; 266.06</font></p>
</td>
<td height="30" width="14%" vAlign="top">
<p align="right"><font size="2" face="Arial">&euro; 265.81</font></p>
</td>
<td height="30" width="13%" vAlign="top"><font size="2" face="Arial">&euro; 0.25</font></td>
<td height="30" width="13%" vAlign="top"><font size="2" face="Arial">0%</font></td>
</tr>
<tr>
<td height="17" width="15%" vAlign="top"><font size="2" face="Arial">Mobile phone</font></td>
<td height="17" width="32%" vAlign="top"><font size="2" face="Arial">Nokia N95 / HTC Touch Diamond</font></td>
<td height="17" width="14%" vAlign="top">
<p align="right"><font size="2" face="Arial">&euro; 479.57</font></p>
</td>
<td height="17" width="14%" vAlign="top">
<p align="right"><font size="2" face="Arial">&euro; 699.33</font></p>
</td>
<td height="17" width="13%" vAlign="top"><font size="2" face="Arial">&euro; -219.76</font></td>
<td height="17" width="13%" vAlign="top"><font size="2" face="Arial">-46&#37;</font></td>
</tr>
<tr>
<td height="17" width="15%" vAlign="top"><font size="2" face="Arial">Laptop</font></td>
<td height="17" width="32%" vAlign="top"><font size="2" face="Arial">Sony Vaio VGN-AR41L / Macbook Air (standard 1.6 gHz, 80GB Parallel ATA)</font></td>
<td height="17" width="14%" vAlign="top">
<p align="right"><font size="2" face="Arial">&euro; 1506.25</font></p>
</td>
<td height="17" width="14%" vAlign="top">
<p align="right"><font size="2" face="Arial">&euro; 1649.99</font></p>
</td>
<td height="17" width="13%" vAlign="top"><font size="2" face="Arial">&euro; -143.74</font></td>
<td height="17" width="13%" vAlign="top"><font size="2" face="Arial">-10&#37;</font></td>
</tr>
<tr>
<td height="30" width="15%" vAlign="top"><font size="2" face="Arial">Clothing</font></td>
<td height="30" width="32%" vAlign="top"><font size="2" face="Arial">Shoes: Adidas Stan Smith 2</font></td>
<td height="30" width="14%" vAlign="top">
<p align="right"><font size="2" face="Arial">&euro; 68.96</font></p>
</td>
<td height="30" width="14%" vAlign="top"><font size="2" face="Arial">N/A</font></td>
<td height="30" width="13%"><font size="2" face="Arial">N/A</font></td>
<td height="30" width="13%"><font size="2" face="Arial">N/A</font></td>
</tr>
<tr>
<td height="17" width="15%" vAlign="top"><font size="2" face="Arial">Entertainment</font></td>
<td height="17" width="32%" vAlign="top"><font size="2" face="Arial">Book The Kite Runner by Khaled Hosseini</font></td>
<td height="17" width="14%" vAlign="top">
<p align="right"><font size="2" face="Arial">&euro; 20.42</font></p>
</td>
<td height="17" width="14%" vAlign="top"><font size="2" face="Arial">N/A</font></td>
<td height="17" width="13%"><font size="2" face="Arial">N/A</font></td>
<td height="17" width="13%"><font size="2" face="Arial">N/A</font></td>
</tr>
<tr>
<td height="17" width="15%" vAlign="top"><font size="2" face="Arial">Alcohol</font></td>
<td height="17" width="32%" vAlign="top"><font size="2" face="Arial">Absolut Vodka, 700 ml</font></td>
<td height="17" width="14%" vAlign="top">
<p align="right"><font size="2" face="Arial">&euro; 20.46</font></p>
</td>
<td height="17" width="14%" vAlign="top">
<p align="right"><font size="2" face="Arial">&euro; 22.08</font></p>
</td>
<td height="17" width="13%" vAlign="top">
<p align="right"><font size="2" face="Arial">&euro; -1.62</font></p>
</td>
<td height="17" width="13%" vAlign="top">
<p align="right"><font size="2" face="Arial">-8&#37;</font></p>
</td>
</tr>
<tr>
<td height="17" width="15%" vAlign="top"><font size="2" face="Arial">Cigarettes</font></td>
<td height="17" width="32%" vAlign="top"><font size="2" face="Arial">Marlboro Lights, package of 20 cigarettes</font></td>
<td height="17" width="14%" vAlign="top">
<p align="right"><font size="2" face="Arial">&euro; 6.72</font></p>
</td>
<td height="17" width="14%" vAlign="top">
<p align="right"><font size="2" face="Arial">&euro; 7.05</font></p>
</td>
<td height="17" width="13%" vAlign="top">
<p align="right"><font size="2" face="Arial">&euro; -0.33</font></p>
</td>
<td height="17" width="13%" vAlign="top">
<p align="right"><font size="2" face="Arial">-5&#37;</font></p>
</td>
</tr>
</table>
<p><h3>Overall country ranking 2008</h3>
</p>
<table border="1" width="500">
<tr>
<th>Ranking</th>
<th>Most Expensive</th>
</tr>
<tr>
<td align="center">1</td>
<td align="center">Oslo, Norway</td>
</tr>
<tr>
<td align="center">2</td>
<td align="center">Copenhagen, Denmark</td>
</tr>
<tr>
<td align="center">3</td>
<td align="center">Paris, France</td>
</tr>
<tr>
<td align="center">4</td>
<td align="center">Dublin, Ireland</td>
</tr>
<tr>
<td align="center">5</td>
<td align="center">Stockholm, Sweden</td>
</tr>
<tr>
<td align="center">6</td>
<td align="center">Helsinki, Finland</td>
</tr>
<tr>
<td align="center">7</td>
<td align="center">London, England</td>
</tr>
<tr>
<td align="center">8</td>
<td align="center">Amsterdam, Netherlands</td>
</tr>
<tr>
<td align="center">9</td>
<td align="center">Vienna, Austria</td>
</tr>
<tr>
<td align="center">10</td>
<td align="center">Madrid, Spain</td>
</tr>
<tr>
<td align="center">11</td>
<td align="center">Rome, Italy</td>
</tr>
<tr>
<td align="center">12</td>
<td align="center">Brussels, Belgium</td>
</tr>
<tr>
<td align="center">13</td>
<td align="center">Reykjavik, Iceland</td>
</tr>
<tr>
<td align="center">14</td>
<td align="center">Tokyo, Japan</td>
</tr>
<tr>
<td align="center">15</td>
<td align="center">Berlin, Germany</td>
</tr>
<tr>
<td align="center">16</td>
<td align="center">Athens, Greece</td>
</tr>
<tr>
<td align="center">17</td>
<td align="center">Prague, Czech</td>
</tr>
<tr>
<td align="center">18</td>
<td align="center">Warsaw, Poland</td>
</tr>
<tr>
<td align="center">19</td>
<td align="center">Lisbon, Portugal</td>
</tr>
<tr>
<td align="center">20</td>
<td align="center">New York, USA</td>
</tr>
<tr>
<td align="center">21</td>
<td align="center">San Francisco, USA</td>
</tr>
<tr>
<td align="center">22</td>
<td align="center">Vilinus, Lithuania</td>
</tr>
<tr>
<td align="center">23</td>
<td align="center">Budapest, Hungary</td>
</tr>
<tr>
<td align="center">24</td>
<td align="center">Shanghai, China</td>
</tr>
<tr>
<th></th>
<th>Cheapest</th>
</tr>
</table>
<p><h3>Key Product Comparison Ireland</h3>
</p>
<table border="1" width="500">
<tr>
<th></th>
<th>2007</th>
<th>2008</th>
</tr>
<tr>
<td>1 litre of petrol</td>
<td>&euro; 1.14</td>
<td>&euro; 1.09</td>
</tr>
<tr>
<td>Absolut Vodka, 700ml</td>
<td>&euro; 22.08</td>
<td>&euro; 20.46</td>
</tr>
<tr>
<td>Condoms: Durex Elite, 12 pack</td>
<td>&euro; 12.95</td>
<td>&euro; 11.04</td>
</tr>
<tr>
<td>Coca Cola, 33 cl can</td>
<td>&euro; 0.94</td>
<td>&euro; 0.92</td>
</tr>
<tr>
<td>Marlboro Lights, package of 20 cigarettes</td>
<td>&euro; 7.05</td>
<td>&euro; 6.72</td>
</tr>
</table>
<h3>For further information please contact:</h3>
<table>
<tr>
<td>Text 100<br />
Dan Gamble<br />
T: 0208 846 0761<br />
E:<a href="dan.gamble@text100.co.uk">dan.gamble@text100.co.uk</a></td>
<td>Sam Lehane<br />
T: 0208 846 0708<br />
E:<a href="sam.lehane@text100.co.uk">sam.lehane@text100.co.uk</a></td>
</tr>
</table>
<h3>About the study</h3>
<p>Where possible, three prices were collected for each product and the mean average was used as the country’s price for the product. No less than two prices per product per country have been used, with the exception of those products where prices are standardized, e.g. alcohol in Sweden or McDonalds. Prices, in most cases were collected from multiple-outlet retailer stores, to ensure that they are as closely representative of each country’s typical prices as possible.</p>
<h3>Exchanges rates were taken from <a href="http://www.xe.com">www.xe.com</a></h3>
<p><strong>Live rates at 2008.12.05 10:36:44 UTC</strong></p>
<table>
<tr>
<td>1.00 GBP<br />
United Kingdom Pounds<br />
1 GBP=1.14809 EUR</td>
<td>=</td>
<td>1.14809 EUR<br />
Euro<br />
1 EUR=0.871015 GBP</td>
</tr>
</table>
<p>The prices were collected October 1st to 21st, 2008</p>
<h3>About PriceRunner</h3>
<p><a target="_blank" href="http://">www.PriceRunner.co.uk</a>, a division of ValueClick, Inc. (Nasdaq: VCLK), is the UK&#8217;s most comprehensive and independent price comparison company. Online prices are updated on a daily basis by a specialist team that develops and manages cutting edge technology which hunts down the cheapest online prices available. PriceRunner is unique in that, unlike other price comparison sites, a dedicated team of PriceRunners also checks prices in high street stores. PriceRunner always lists the cheapest price first and is completely independent in that it lists all retailers, regardless whether they pay or not, to provide consumers with a complete overview of the market.</p>
<h3>About ValueClick, Inc.</h3>
<p>ValueClick, Inc. (Nasdaq: VCLK) is one of the world&#8217;s largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick&#8217;s performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and email technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex, PriceRunner and Smarter.com. For more information, visit <a target="_blank" href="http://www.valueclick.com/">www.valueclick.com</a>.</p>
<p>This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, the risk that market demand for on-line advertising in general, and performance based on-line advertising in particular, will not grow as rapidly as predicted, and the risk that legislation and governmental regulation could negatively impact the Company&#8217;s performance. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under &#8220;Risk Factors&#8221; and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including, but not limited to: its annual report on Form 10-K filed on February 29, 2008; recent quarterly reports on Form 10-Q; and other current reports on Form 8-K. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.</p>
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		<title>PRICERUNNER APPOINTS EUROPEAN LEADER</title>
		<link>http://newsroom.pricerunner.co.uk/84/pricerunner-appoints-european-leader/</link>
		<comments>http://newsroom.pricerunner.co.uk/84/pricerunner-appoints-european-leader/#comments</comments>
		<pubDate>Mon, 08 Dec 2008 09:10:41 +0000</pubDate>
		<dc:creator>Roxanna Maynard</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[change in leadership]]></category>
		<category><![CDATA[european leader]]></category>
		<category><![CDATA[general manager]]></category>
		<category><![CDATA[market leader position]]></category>
		<category><![CDATA[new leader]]></category>
		<category><![CDATA[one general leader]]></category>
		<category><![CDATA[peter carlsson]]></category>
		<category><![CDATA[strengthen market position]]></category>

		<guid isPermaLink="false">http://newsroom.pricerunner.co.uk/84/pricerunner-appoints-european-leader/</guid>
		<description><![CDATA[PriceRunner.co.uk is today announcing its decision to bring together its European teams under one leader. Formally, Company Manager for PriceRunner Sweden, Peter Carlsson has now been appointed as General Manager for the impartial price comparison site.
Carlsson has held commercial and general management roles for PriceRunner since 2004, when he first joined PriceRunner Sweden as European [...]]]></description>
			<content:encoded><![CDATA[<p>PriceRunner.co.uk is today announcing its decision to bring together its European teams under one leader. Formally, Company Manager for <a href="http://www.pricerunner.co.uk" class="kblinker" target="_blank" title="More about pricerunner &raquo;">PriceRunner</a> Sweden, Peter Carlsson has now been appointed as General Manager for the impartial price comparison site.</p>
<p>Carlsson has held commercial and general management roles for PriceRunner since 2004, when he first joined PriceRunner Sweden as European Sales Director. In 2005, Peter was then promoted to Country Manager for the Nordic region for ValueClick, where he has been responsible for the overseeing of the Nordic operations for PriceRunner, Commission Junction and ValueClick Media.</p>
<p>In his post in Sweden, Carlsson has been vital in the successful implementation of Commission Junction and ValueClick Media divisions in the Nordic regions; Sweden and Denmark. All three businesses, namely PriceRunner, have developed considerably over the last three years and have almost doubled in revenue as a result.</p>
<p>Carl White, CEO, ValueClick Europe, comments, “The timing is now right to bring the European teams together under one leader. This will help us to focus and co-ordinate our commercial and marketing activities right across Europe. Peter has earned great respect from all the country teams so this is a natural progression to take PriceRunner forward as a whole, and we will particularly benefit from his expert knowledge in the UK.”</p>
<p>Talking about his appointment, Carlsson comments, “Both in UK and Sweden we have worked hard to develop the sites by listening to our consumers, constantly adding in new categories according to public interest. I’m looking forward to leveraging on what we do best in each the respective country and together with our UK team take PriceRunner to the same market leader position we have in Sweden. PriceRunner has carved a distinctive position amongst consumers for always finding the lowest price irrespective of commercial influences.”</p>
<p>Mattias Berg leaves PriceRunner this month to move onto new ventures. White comments, “We wish Mattias all the best in the future and thank him for his successes in this time at PriceRunner.”</p>
<p>END</p>
<p>Contact Details</p>
<p>Celia Dixon<br />
UK PR Executive<br />
Tel: +44 (0)20 8785 5849<br />
Email: <a href="mailto:cdixon@valueclick.com">cdixon@valueclick.com</a></p>
<p>About ValueClick<br />
ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest integrated online marketing companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and significant revenue for publishers. Through its individual brands, ValueClick’s performance-based solutions allow advertisers and publishers to reach their potential through all online marketing channels. UK brand offerings include:</p>
<ul>
<li>ValueClick Media – global online advertising network and ad sales for advertisers and publishers</li>
<li>Commission Junction – world’s largest affiliate marketing network</li>
<li>PriceRunner – the UK’s most comprehensive and impartial price comparison service</li>
<li>Mediaplex &#8211; intelligent technology for digital marketing, including adserving, email marketing, tracking and paid search bid management.</li>
</ul>
<p>
For more information, please visit <a target="_blank" href="http://www.valueclick.co.uk">www.valueclick.co.uk</a>.<br />
This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, the risk that market demand for on-line advertising in general, and performance based on-line advertising in particular, will not grow as rapidly as predicted, and the risk that legislation and governmental regulation could negatively impact the Company&#8217;s performance. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under &#8220;Risk Factors&#8221; and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including, but not limited to: its annual report on Form 10-K filed on February 29, 2008; recent quarterly reports on Form 10-Q; and other current reports on Form 8-K. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.</p>
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		<title>Save Money and the Environment this Energy Savings Week</title>
		<link>http://newsroom.pricerunner.co.uk/86/save-money-and-the-environment-this-energy-savings-week/</link>
		<comments>http://newsroom.pricerunner.co.uk/86/save-money-and-the-environment-this-energy-savings-week/#comments</comments>
		<pubDate>Mon, 20 Oct 2008 10:26:53 +0000</pubDate>
		<dc:creator>Roxanna Maynard</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[cut costs]]></category>
		<category><![CDATA[energy saving]]></category>
		<category><![CDATA[energy savings]]></category>
		<category><![CDATA[energy savings week]]></category>
		<category><![CDATA[environment]]></category>
		<category><![CDATA[home energie]]></category>
		<category><![CDATA[save energy]]></category>
		<category><![CDATA[save environment]]></category>
		<category><![CDATA[save raw materials]]></category>

		<guid isPermaLink="false">http://newsroom.pricerunner.co.uk/86/save-money-and-the-environment-this-energy-savings-week/</guid>
		<description><![CDATA[LONDON: OCTOBER 20TH:
In the midst of one of the worst financial crises we have ever experienced, and with energy bills up 38&#37; this year alone*, it’s time to make some changes. It’s easier than you think to improve your bank balance, and help the environment, by simply taking a look at some of the electrical [...]]]></description>
			<content:encoded><![CDATA[<h3>LONDON: OCTOBER 20TH:</h3>
<p>In the midst of one of the worst financial crises we have ever experienced, and with energy bills up 38&#37; this year alone*, it’s time to make some changes. It’s easier than you think to improve your bank balance, and help the environment, by simply taking a look at some of the electrical goods that you have in your own home&#8230;and there’s no better time to do it!</p>
<p>Energy Savings Week, October 20th – 26th, is a great opportunity to take a look at your home energy outgoings to see where you can cut costs and do your bit for the environment.</p>
<p><a href="http://www.pricerunner.co.uk" class="kblinker" target="_blank" title="More about pricerunner &raquo;">PriceRunner</a>.co.uk has found ten items that can help save you money. In addition, you can also make savings by following these simple energy saving tips:</p>
<ul>
<li>Turning your thermostat down by 1ºC could cut your heating bills by up to 10&#37; and save you around &pound;40 per year</li>
<li>Washing your clothes on a lower temperature, at 30ºC instead of higher temperatures means that you can use around 40&#37; less electricity</li>
<li>Only boil as much water as you need (but remember to cover the element if you&#8217;re using an electric kettle)</li>
</ul>
<p>Mattias Berg, PriceRunner.co.uk, managing director, said: “There are lots of products on the market that reduce the amount of energy that you use, slashing your energy bills and outgoings. My advice is to look for energy saving alternatives when replacing your electrical items and remember to follow practical tips to help yourself and the environment.”</p>
<h3>2008 TOP 10 energy saving products from PriceRunner.co.uk</h3>
<p><a target="_blank" href="http://www.pricerunner.co.uk/pl/14-975888/Washing-Machines/Servis-M6755BL-Black-Compare-Prices">Servis M6755BL Black washing machine</a> &#8211; &pound;314.99 including delivery from electrical123.com. A stunning washing machine with A+ energy efficiency and wash options including eco-wash, extra rinse and easy iron.</p>
<p><a target="_blank" href="http://www.amazon.co.uk/exec/obidos/tg/detail/offer-listing/-/B00185HN3S/new">Solar white/multi lights in pack of 4</a><br />
 – &pound;14.91 including delivery from Amazon.co.uk<br />
Smart solar powered lights with LED technology, that enables them to be switched from a white light to a colour changing mode.</p>
<p><a target="_blank" href="http://www.digitechelectronics.com/model.php?ID=3107">OneClick DSK105 energy saving plug adapter</a><br />
 - &pound;16.99 including delivery from digitechelectronics.com<br />
This energy saving beauty is an adapter with a difference. Simply plug your PC into the clever adapter socket and when you switch it off or put it on standby, the power will be shut down to the PC USB extensions as well, saving you time and energy without minimal effort.</p>
<p><a target="_blank" href="http://www.amazon.co.uk/exec/obidos/tg/detail/offer-listing/-/B000X1EHFA/new">9 watt smooth dimmable energy saving candle light bulb</a><br />
 - &pound;7.99 including delivery from Amazon.co.uk. These are the World&#8217;s first smooth dimming energy saving light bulbs, compatible with most dimmer devices and are completely flicker free.</p>
<p><a target="_blank" href="http://www.dixons.co.uk/product.php?sku=820711&amp;camp_id=pricerunner">Matsui MS2W White dish washer</a><br />
 - &pound;169.95 including delivery from Dixons.co.uk. This super efficient slimline dishwasher has seven preset wash programs and comes with a B Class Energy score rating</p>
<p><a target="_blank" href="http://www.amazon.co.uk/exec/obidos/tg/detail/offer-listing/-/B0017UXTSC/new">Bosch BSG71266GB pro energy saving cylinder vacuum cleaner</a><br />
 - &pound;124.89 including delivery from Amazon.co.uk<br />
This vacuum cleaner uses 50&#37; less energy than a similar 2400W model without compromising on performance.</p>
<p><a target="_blank" href="http://www.currys.co.uk/martprd/store/cur_page.jsp?BV_SessionID=@@@@0842732634.1233142599@@@@&amp;BV_EngineID=cccladeggeegfglcflgceggdhhmdfhj.0&amp;page=GenericEditorial&amp;genericeditorial=DISABLED_PRODUCT_NO_CATEGORY">LG 19LS4D black 19&#8243; digital LCD TV</a><br />
 - &pound;179.95 including delivery from Currys.co.uk. This good looking TV proves that you can get style at an affordable price without making the environment pay!</p>
<p><a target="_blank" href="http://www.currys.co.uk/martprd/store/cur_page.jsp?BV_SessionID=@@@@0842732634.1233142599@@@@&amp;BV_EngineID=cccladeggeegfglcflgceggdhhmdfhj.0&amp;page=GenericEditorial&amp;genericeditorial=DISABLED_PRODUCT_NO_CATEGORY">Hotpoint RF175BP white fridge freezer</a><br />
 - &pound;248.89 including delivery from laskys.com. This freestanding eco friendly fridge freezer comes with an A+ energy efficiency score, ensuring that you don’t pay any more than you need to when keeping your food cool.</p>
<p><a target="_blank" href="http://www.amazon.co.uk/exec/obidos/tg/detail/offer-listing/-/B0017U3UMM/new">The SONIC Mobile phone solar chargert bulb</a><br />
 - &pound;20.99 including delivery from Amazon.co.uk<br />
This nifty devise is the fastest charging solar powered adapter available on the market! Suitable for mobile phones, MP3 players, portable game players and more.</p>
<p><a target="_blank" href="http://www.amazon.co.uk/exec/obidos/tg/detail/offer-listing/-/B0017U3UMM/new">Eco Kettle</a><br />
 - &pound;35.90 including delivery from Amazon.co.uk<br />
This clever kettle has a special reservoir so that it can hold its full capacity of water, but it also has a special chamber that measures out how much water you want to boil &#8211; from one cup to many. Saving energy as you are only boiling what you need. The kettle that thinks!</p>
<p>*source, <a target="_blank" href="http://www.which.co.uk/news/2008/10/energy-giants-told-to-cut-bills-159368.jsp">Which?</a> October 17th 2008</p>
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		<title>BeatThatQuote.com goes shopping with Pricerunner.co.uk</title>
		<link>http://newsroom.pricerunner.co.uk/83/beatthatquotecom-goes-shopping-with-pricerunnercouk/</link>
		<comments>http://newsroom.pricerunner.co.uk/83/beatthatquotecom-goes-shopping-with-pricerunnercouk/#comments</comments>
		<pubDate>Mon, 01 Sep 2008 14:12:17 +0000</pubDate>
		<dc:creator>Roxanna Maynard</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[financial comparison]]></category>
		<category><![CDATA[joint-venture]]></category>
		<category><![CDATA[launch]]></category>
		<category><![CDATA[new shopping comparison service]]></category>
		<category><![CDATA[online shopping]]></category>
		<category><![CDATA[partnership]]></category>
		<category><![CDATA[price comparison]]></category>
		<category><![CDATA[price comparison web site]]></category>

		<guid isPermaLink="false">http://newsroom.pricerunner.co.uk/83/beatthatquotecom-goes-shopping-with-pricerunnercouk/</guid>
		<description><![CDATA[September 2008, London: The UK’s fastest growing price comparison web site BeatThatQuote.com today announces the launch of its new shopping comparison service in partnership with UK’s most comprehensive and impartial price comparison service, PriceRunner.co.uk.
This exclusive deal between two of the UK’s most popular price comparison sites will see BeatThatQuote.com&#8217;s new shopping channel join the site’s [...]]]></description>
			<content:encoded><![CDATA[<p><strong>September 2008, London:</strong> The UK’s fastest growing price comparison web site <a target="_blank" href="http://www.BeatThatQuote.com">BeatThatQuote.com</a> today announces the launch of its new shopping comparison service in partnership with UK’s most comprehensive and impartial price comparison service, <a href="http://www.pricerunner.co.uk" class="kblinker" target="_blank" title="More about pricerunner &raquo;">PriceRunner</a>.co.uk.</p>
<p>This exclusive deal between two of the UK’s most popular price comparison sites will see <a target="_blank" href="http://www.BeatThatQuote.com">BeatThatQuote.com&#8217;s</a> new shopping channel join the site’s rapidly expanding portfolio of consumer services, including the newly launched utilities and travel channels.</p>
<p>Thomas Adalbert, Commercial Director at <a target="_blank" href="http://www.BeatThatQuote.com">BeatThatQuote.com</a> commented: “Pricerunner.co.uk’s shopping comparison offer is one of the most compelling on the web. By adding shopping content to our existing portfolio of services we are making <a target="_blank" href="http://www.BeatThatQuote.com">BeatThatQuote.com</a> the best place for customers to find great deals for just about anything they’re shopping for online.”</p>
<p>Mattias Berg, Managing Director, PriceRunner.co.uk comments, “This is an exciting partnership for us to be embarking on, <a target="_blank" href="http://www.BeatThatQuote.com">BeatThatQuote.com</a> is a clear leader in the financial comparison market and we look forward to providing their customers with the best product shopping experience, and to deliver increased sales to our merchant partners.”</p>
<p><a target="_blank" href="http://www.BeatThatQuote.com">BeatThatQuote.com</a> services are used by over two million visitors a month across its entire digital footprint, making it one of the leading web sites in the UK. The shopping channel will bolster the proposition offered to consumers and will be supported by <a target="_blank" href="http://www.BeatThatQuote.com">BeatThatQuote.com&#8217;s</a> recently launched &pound;1.7m per month through-the-line campaign, created by Leagas Delaney.</p>
<p>PriceRunner.co.uk is the only truly impartial price comparison site in the UK. Globally reaching 7 million unique users per month, with 3 million per month in the UK.</p>
<p>ENDS</p>
<p>Notes to Editors</p>
<p>About <a target="_blank" href="http://www.BeatThatQuote.com">BeatThatQuote.com</a></p>
<p><a target="_blank" href="http://www.BeatThatQuote.com">BeatThatQuote.com</a> is price comparison web site that helps people find the very best deals on a range of financial products and services that includes mortgages, credit cards, loans, home and car insurance, annuities and investments.</p>
<p><a target="_blank" href="http://www.BeatThatQuote.com">BeatThatQuote.com</a> is an independent company owned by the people who work there. In April 2008 it was voted number one in the ‘Start-Ups Top 100’ new companies. In 2006 it won the Growing Business Awards ‘Young Company of the Year’ award as well as being the NatWest Startups ‘Business of the Year’ and ‘Online Business of the Year’ winner. <a target="_blank" href="http://www.BeatThatQuote.com">BeatThatQuote.com</a> also reached the national finals in the Orange National Business Awards, and the HSBC Start-Up Stars Awards.</p>
<p>Independent net ratings agency Nielsen Online announced in February 2008, that <a target="_blank" href="http://www.BeatThatQuote.com">BeatThatQuote.com</a> was the UK’s fastest growing web site in 2007, beating Facebook into second place. In January 2008 Comscore noted <a target="_blank" href="http://www.BeatThatQuote.com">BeatThatQuote.com</a> as one of the UK’s top 100 most visited web sites.</p>
<p>About PriceRunner (ValueClick, Inc.)<br />
 PriceRunner.co.uk is owned by ValueClick, Inc., one of the world’s largest integrated online marketing companies. Through its individual brands, ValueClick offers comprehensive and scalable solutions that deliver cost-effective customer acquisition for advertisers and revenue for publishers. ValueClick provides advertisers and publishers with performance-based solutions through all online marketing channels.</p>
<p>Brand offerings include:<br />
PriceRunner.co.uk – the UK’s most comprehensive and impartial price comparison website; ValueClick Media &#8211; online advertising network and ad sales for advertisers and publishers; Commission Junction – world’s largest affiliate marketing network<br />
Mediaplex &#8211; intelligent technology for digital marketing, including adserving, email marketing and paid search bid management.</p>
<p>Celia Dixon<br />
UK PR Executive, (PriceRunner.co.uk)<br />
Tel: +44 (0)20 8785 5849<br />
Email: <a href="mailto:cdixon@valueclick.com">cdixon@valueclick.com</a></p>
<p>For further information please contact<br />
the BeatThatQuote.com press office:<br />
Kirsten Smith<br />
Tel: +44 (0)207 4675820<br />
Email: <a href="mailto:Kirsten@gongcommunications.com">Kirsten@gongcommunications.com</a></p>
<p>For partnership enquiries please contact:<br />
Nadya Wawengkang<br />
Whitelabel Partnership Manager<br />
Tel: +44 (0)207 428 7756<br />
Email: <a href="mailto:Nadya_@beatthatquote.com">Nadya_@beatthatquote.com</a></p>
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		<title>There’s no place like home for British travellers</title>
		<link>http://newsroom.pricerunner.co.uk/73/there%e2%80%99s-no-place-like-home-for-british-travellers/</link>
		<comments>http://newsroom.pricerunner.co.uk/73/there%e2%80%99s-no-place-like-home-for-british-travellers/#comments</comments>
		<pubDate>Tue, 26 Aug 2008 08:37:17 +0000</pubDate>
		<dc:creator>Roxanna Maynard</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[avoid]]></category>
		<category><![CDATA[cities]]></category>
		<category><![CDATA[Eastern]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[Eurozone]]></category>
		<category><![CDATA[Favourite]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[Top]]></category>
		<category><![CDATA[UK]]></category>

		<guid isPermaLink="false">http://newsroom.pricerunner.co.uk/73/there%e2%80%99s-no-place-like-home-for-british-travellers/</guid>
		<description><![CDATA[
Date: 17 July 2008
London is the most popular European city amongst British travellers, according to research released today. Despite the fact that the capital is ranked as the second most expensive city in the world**, it attracts three times the number of visitors to its Northern counterpart, Manchester. Other popular cities in the UK include [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: Arial"><br />
<strong>Date: 17 July 2008</strong></span></p>
<p>London is the most popular European city amongst British travellers, according to research released today. Despite the fact that the capital is ranked as the second most expensive city in the world**, it attracts three times the number of visitors to its Northern counterpart, Manchester. Other popular cities in the UK include Edinburgh, Glasgow and even Birmingham, which appeals to Brits more than the French capital, Paris.<span style="font-family: Arial">According to research from <a href="http://www.pricerunner.co.uk" class="kblinker" target="_blank" title="More about pricerunner &raquo;">PriceRunner</a>.co.uk, the impartial price comparison service, a quarter of the top 20 most popular cities in Europe are in the UK, proving that there really is no place like home. And, with the poor exchange rate on the Euro (currently €1.26 to the British Pound***), almost half of Brits are choosing to avoid the Eurozone altogether and heading instead for Eastern Europe and Scandinavia.</span></p>
<p><span style="font-family: Arial"></span><span style="font-family: Arial"></span><span style="font-family: Arial"><strong>Top 20 European cities</strong></span><span style="font-family: Arial"> </span><span style="font-family: Arial"></span><span style="font-family: Arial"></span><span style="font-family: Arial"></span><span style="font-family: Arial"></span><span style="font-family: Arial"></span><span style="font-family: Arial"></span><span style="font-family: Arial"></span><span style="font-family: Arial"></span><span style="font-family: Arial"></span><span style="font-family: Arial"></span><span style="font-family: Arial"></span><span style="font-family: Arial"></span><span style="font-family: Arial"></span><span style="font-family: Arial"></span><span style="font-family: Arial"></span><span style="font-family: Arial"></span><span style="font-family: Arial"></span><span style="font-family: Arial"></span><span style="font-family: Arial"></span><span style="font-family: Arial"></p>
<table>
<tr>
<td><strong>No.</strong></td>
<td><strong>City</strong></td>
<td><strong>Country</strong></td>
<td><strong>Currency</strong></td>
</tr>
<tr>
<td>1</td>
<td>London</td>
<td>Great Britain</td>
<td>Pound</td>
</tr>
<tr>
<td>2</td>
<td>Manchester</td>
<td>Great Britain</td>
<td>Pound</td>
</tr>
<tr>
<td>3</td>
<td>Rome</td>
<td>Italy</td>
<td>Euro</td>
</tr>
<tr>
<td>4</td>
<td>Malaga</td>
<td>Spain</td>
<td>Euro</td>
</tr>
<tr>
<td>5</td>
<td>Alicante</td>
<td>Spain</td>
<td>Euro</td>
</tr>
<tr>
<td>6</td>
<td>Stockholm</td>
<td>Sweden</td>
<td>Krona</td>
</tr>
<tr>
<td>7</td>
<td>Faro</td>
<td>Portugal</td>
<td>Euro</td>
</tr>
<tr>
<td>8</td>
<td>Tenerife</td>
<td>Spain</td>
<td>Euro</td>
</tr>
<tr>
<td>9</td>
<td>Barcelona</td>
<td>Spain</td>
<td>Euro</td>
</tr>
<tr>
<td>10</td>
<td>Larnaca</td>
<td>Cyprus</td>
<td>Euro</td>
</tr>
<tr>
<td>11</td>
<td>Amsterdam</td>
<td>Netherlands</td>
<td>Euro</td>
</tr>
<tr>
<td>12</td>
<td>Majorca</td>
<td>Spain</td>
<td>Euro</td>
</tr>
<tr>
<td>13</td>
<td>Copenhagen</td>
<td>Denmark</td>
<td>Krona</td>
</tr>
<tr>
<td>14</td>
<td>Dalamin</td>
<td>Turkey</td>
<td>Lira</td>
</tr>
<tr>
<td>15</td>
<td>Dublin</td>
<td>Ireland</td>
<td>Euro</td>
</tr>
<tr>
<td>16</td>
<td>Nice</td>
<td>France</td>
<td>Euro</td>
</tr>
<tr>
<td>17</td>
<td>Lanzarote</td>
<td>Spain</td>
<td>Euro</td>
</tr>
<tr>
<td>18</td>
<td>Edinburgh</td>
<td>Scotland</td>
<td>Pound</td>
</tr>
<tr>
<td>19</td>
<td>Glasgow</td>
<td>Scotland</td>
<td>Pound</td>
</tr>
<tr>
<td>20</td>
<td>Birmingham</td>
<td>Breat Britain</td>
<td>Pound</td>
</tr>
</table>
<p>The research analyses travel behaviour in 100 European cities and what can be purchased for £100, or the local currency equivalent, in some of the most popular destinations. For example, in London, £100 pays for tea for two at the Ritz and two one-day London Underground travel cards (all zones).</p>
<p><strong>Escaping the Eurozone</strong></p>
<p>Cities such as Stockholm in Sweden, Copenhagen in Denmark or Dalaman in Turkey are the most popular destinations outside the Eurozone and are all listed within the top 20 European cities league table. In Dalaman, for example, the equivalent of only £10 (24.47 Turkish Lira) will buy two adult tickets to visit the famous mud baths of Dalyan by boat.</p>
<p>Scandinavia is a fashionable choice of travel destination, particularly Sweden and Denmark. But, it’s not surprising that Norway, ranked as the most expensive city in the world**, does not get a mention in the PriceRunner league table.</p>
<p>With little reliance on the Euro, Eastern Europe is also a must for budget travellers, with the most popular cities including Sofia and Burgas in Bulgaria or Prague in the Czech Republic. In Sofia, entry to the local zoo for two adults costs the equivalent of only 81 pence (2 Lev), while two visitors to the Van Gogh Museum in Amsterdam will pay almost £16 (€20). Dublin is the sixth most expensive city** with two pints of Guinness costing visitors a dizzying £8 (€10).</p>
<p>Poland is in vogue with both Warsaw and Krakow making it into the top 100 most popular cities. At 23 percent cheaper than the international average**, Poland is perfect for budget travellers.</p>
<p><strong>Viva La Spania</strong></p>
<p>Travel outside the Eurozone is popular but there are also bargains to be found closer to home. Steeped in history and boasting prices that meet the international average**, the Italian capital of Rome is the most popular city in continental Europe. But, enjoying more than just sporting prowess with recent Euro 2008 and Wimbledon wins under its belt, the real winner is Spain where prices are three percent lower than the international average**. According to the PriceRunner research, Spanish cities account for 40 percent of the top 20 European destinations.</p>
<p>Malaga is a real hit amongst Brits and ranks as the second most popular city in continental Europe. Other Spanish favourites include Tenerife, Alicante and Barcelona. Proving that you don’t need to go far to get value for money, hiring a Renault Clio for a week in Malaga costs the equivalent of two one-week tickets on the London Underground (zones one to six).</p>
<p>Portugal is another popular travel destination with favourite cities including Faro and Lisbon. While France also ranks high on the league table, Nice is favoured over Paris. Germany is less well-liked amongst Brits, with the capital Berlin coming in at a lowly number 89 in the league table of most popular European cities. Munich is the most popular German city, ranked at number 62.</p>
<p>Commenting on the research findings, Mattias Berg, managing director of PriceRunner.co.uk, said: “With the poor exchange rate on the Euro we’re seeing an increase in the popularity of travel within the UK or least outside of the Eurozone. It’s encouraging to see that we’re taking the time to enjoy our own country and not being put off by European travel altogether. By doing your research before travelling you’ll discover which currencies offer the best exchange rates if appropriate and, more importantly, which countries and cities offer the best value for money. Heading to Eastern Europe may seem like the obvious answer when it comes to budget travel but let’s not forget that there are cities within the Eurozone that offer good value for money too – you just need to shop around”.</p>
<p><strong>Further afield</strong></p>
<p>With the Pound faring better against the US Dollar than the Euro (currently $1.99USD to the British Pound***) travel to North America, where the favoured cities are New York, LA and Miami, is a popular option. Thailand, China and Australia are also destinations of choice outside of Europe.</p>
<p><strong>-Ends-</strong></p>
<p><strong>For further information please contact:</strong></p>
<p>Text 100<br />
Dan Gamble                                                      Vicky Hayden</p>
<p>T: 0208 846 0761                                             T: 0208 846 0859</p>
<p>E: <a href="mailto:dan.gamble@text100.co.uk">dan.gamble@text100.co.uk</a>                        E: <a href="mailto:vicky.hayden@text100.co.uk">vicky.hayden@text100.co.uk</a></p>
<p><strong>Notes to editors</strong></p>
<p><strong>Top 20 cities outside of the Eurozone</strong></p>
<table>
<tr>
<td><strong>No.</strong></td>
<td><strong>City</strong></td>
<td><strong>Country</strong></td>
<td><strong>Currency</strong></td>
</tr>
<tr>
<td>1</td>
<td>London</td>
<td>Great Britain</td>
<td>Pound</td>
</tr>
<tr>
<td>2</td>
<td>Manchester</td>
<td>Great Britain</td>
<td>Pound</td>
</tr>
<tr>
<td>3</td>
<td>Stockholm</td>
<td>Sweden</td>
<td>Krona</td>
</tr>
<tr>
<td>4</td>
<td>Copenhagen</td>
<td>Denmark</td>
<td>Krona</td>
</tr>
<tr>
<td>5</td>
<td>Dalamin</td>
<td>Turkey</td>
<td>Lira</td>
</tr>
<tr>
<td>6</td>
<td>Edinburgh</td>
<td>Great Britain</td>
<td>Pound</td>
</tr>
<tr>
<td>7</td>
<td>Glasgow</td>
<td>Great Britain</td>
<td>Pound</td>
</tr>
<tr>
<td>8</td>
<td>Birmingham</td>
<td>Great Britain</td>
<td>Pound</td>
</tr>
<tr>
<td>9</td>
<td>Liverpool</td>
<td>Great Britain</td>
<td>Pound</td>
</tr>
<tr>
<td>10</td>
<td>Sofia</td>
<td>Bulgaria</td>
<td>Lev</td>
</tr>
<tr>
<td>11</td>
<td>Gothenburg</td>
<td>Sweden</td>
<td>Krona</td>
</tr>
<tr>
<td>12</td>
<td>Burgas</td>
<td>Bulgaria</td>
<td>Lev</td>
</tr>
<tr>
<td>13</td>
<td>Prague</td>
<td>Czech Republic</td>
<td>Koruna</td>
</tr>
<tr>
<td>14</td>
<td>Istanbul</td>
<td>Turkey</td>
<td>Lira</td>
</tr>
<tr>
<td>15</td>
<td>Lisbon</td>
<td>Portugal</td>
<td>Euro</td>
</tr>
<tr>
<td>16</td>
<td>Milas</td>
<td>Turkey</td>
<td>Lira</td>
</tr>
<tr>
<td>17</td>
<td>Geneva</td>
<td>Switzerland</td>
<td>Swiss Franc</td>
</tr>
<tr>
<td>18</td>
<td>Bristol</td>
<td>Great Britain</td>
<td>Pound</td>
</tr>
<tr>
<td>19</td>
<td>Newquay</td>
<td>Great Britain</td>
<td>Pound</td>
</tr>
<tr>
<td>20</td>
<td>Iverness</td>
<td>Great Britain</td>
<td>Pound</td>
</tr>
</table>
<p></span></p>
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		<title>Online Reviews More Important than a Recommendation from a Friend</title>
		<link>http://newsroom.pricerunner.co.uk/72/online-reviews-more-important-than-a-recommendation-from-a-friend/</link>
		<comments>http://newsroom.pricerunner.co.uk/72/online-reviews-more-important-than-a-recommendation-from-a-friend/#comments</comments>
		<pubDate>Fri, 22 Aug 2008 15:15:18 +0000</pubDate>
		<dc:creator>Roxanna Maynard</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[friend]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[recommendation]]></category>
		<category><![CDATA[retailers]]></category>
		<category><![CDATA[review]]></category>

		<guid isPermaLink="false">http://newsroom.pricerunner.co.uk/72/online-reviews-more-important-than-a-recommendation-from-a-friend/</guid>
		<description><![CDATA[
Date: 02 July 2008
New research into consumer views about online shopping have been compiled by PriceRunner.co.uk, the UK’s most comprehensive and impartial price comparison service. The research has shown that reviews of products and companies on websites are rated more highly (98%) than recommendations from friends (88%), and that the brand name is just as [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: Arial"><br />
<strong>Date: 02 July 2008</strong></span></p>
<p>New research into consumer views about online shopping have been compiled by <a href="http://www.pricerunner.co.uk" class="kblinker" target="_blank" title="More about pricerunner &raquo;">PriceRunner</a>.co.uk, the UK’s most comprehensive and impartial price comparison service. The research has shown that reviews of products and companies on websites are rated more highly (98%) than recommendations from friends (88%), and that the brand name is just as important as the product price.<span style="font-family: Arial">The company invited 2,100 of its users to give an insight into their purchasing habits and to find out which factors are important to them during the buying process.</span><span style="font-family: Arial">The research examined what considerations are important to consumers when shopping online, ranging from whether consumers are influenced by a product’s eco-friendly credentials or whether the product’s price, delivery options and the returns policies available influences their decision, as well as which retailers to buy from.</span></p>
<p><span style="font-family: Arial"></span><span style="font-family: Arial"><strong>How important are the following aspects when buying a product?</strong></span></p>
<p><span style="font-family: Arial"><strong><img border="0" width="1" src="http://images.pricerunner.com/images/i/newsroom/pic-1.jpg" height="1" /></strong></span><span style="font-family: Arial"> </span><span style="font-family: Arial"><strong><img border="0" width="500" src="http://images.pricerunner.com/images/i/newsroom/pic-1.jpg" height="184" /></strong></span><span style="font-family: Arial"> </span><span style="font-family: Arial"><strong>The purchasing journey</strong><br />
When carrying out initial research into purchasing a product, 70% of consumers felt that good consumer ratings were quite important to the initial purchase decision, with just 2% of people naming consumer ratings as the least important aspect. However, when choosing a product, over half (54%) of consumers felt that advice from a friend was not very important or the least important factor. This data suggests that when it comes to online shopping, consumers are almost four times more likely to rely on online reviews from strangers, (20% believe this to be the most important factor) than advice from a friend (6%).</span><span style="font-family: Arial">Price still plays a large factor in selecting the right product, the majority of consumers (96%) said price had some importance to their product choice and 64% felt it was the most important factor. Only 4% of consumers felt that price was not very important to their product choice and over half (52%) of consumers now factor in how environmentally friendly a product is before purchasing it, although there is room for improvement as 15% of consumers stated this was the least important aspect to them.</p>
<p></span>Once consumers have selected their product, 61% will be more inclined to click through to a retailer that is listed as having the lowest price. And, 54% say that it is quite important that the retailer they choose is one which they are already familiar with. After selecting a retailer, 42% of consumers said that whether the product was in stock for delivery was very important to their final purchasing decision. However, even if the product is in stock, 49% of consumers felt that unless information about product including warranties, returns, and price of delivery are clearly stated they might not complete the purchase.</p>
<p><strong>How important are the following aspects when choosing a retailer to buy from?</strong></p>
<p><img border="0" width="1" src="http://images.pricerunner.com/images/i/newsroom/pic-3.jpg" height="1" /><img border="0" width="500" src="http://images.pricerunner.com/images/i/newsroom/pic-3.jpg" height="218" /></p>
<p>Mattias Berg, Managing Director, PriceRunner.co.uk, comments, “Trust in online retailers is at an all time high, with consumers buying online spending a record £4.2bn in February 2008 alone.** Given how that number is continually increasing, it is particularly interesting to see the growing importance of user and expert reviews of products starting to challenge the more traditional methods of marketing.”</p>
<p>He continues, “It is important to know what our consumers factor in when they are shopping online so that we can provide the best offers for our users and therefore increase conversions for our retailers. What better way to find out exactly what they like and dislike than to ask them directly?”</p>
<p>** Source, IMRG</p>
<p><strong>ENDS</strong></p>
<p><strong>Contact Details:</strong><br />
Celia Dixon<br />
UK PR Executive<br />
<strong>Tel:</strong> +44 (0)20 8785 5849<br />
<strong>Email:</strong> <a href="mailto:cdixon@valueclick.com">cdixon@valueclick.com</a></p>
<p><span style="font-family: Arial"></span><span style="font-family: Arial"><strong>About ValueClick</strong></span><span style="font-family: Arial"> </span><span style="font-family: Arial">ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest integrated online marketing companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and significant revenue for publishers. Through its individual brands, ValueClick’s performance-based solutions allow advertisers and publishers to reach their potential through all online marketing channels. UK brand offerings include:</span><span style="font-family: Arial"></span><span style="font-family: Arial"></span><span style="font-family: Arial"></span><span style="font-family: Arial"></span><span style="font-family: Arial"></span><span style="font-family: Arial"></span><span style="font-family: Arial"></span><span style="font-family: Arial"></span><span style="font-family: Arial"></span><span style="font-family: Arial"></span><span style="font-family: Arial"></p>
<ul>
<li><strong>ValueClick Media</strong> – global online advertising network and ad sales for advertisers and publishers</li>
<li><strong>Commission Junction</strong> – world’s largest affiliate marketing</li>
<li><strong>PriceRunner.co.uk</strong> – the UK’s most comprehensive and impartial price comparison service</li>
<li><strong>Mediaplex</strong> &#8211; intelligent technology for digital marketing, including adserving, email marketing, tracking and paid search bid management.</li>
</ul>
<p>For more information, please visit www.valueclick.co.uk.</p>
<p><strong>Republic publishing &#8211; About us</strong></p>
<p>Introducing Republic Publishing Ltd.<br />
Republic Publishing started life in early 2007. Formed by James Beechinor-Collins and Mike Cooper, previously editor-in-chief of T3 and editor of T3.co.uk, Republic Publishing delivers bespoke editorial content solutions for clients as well as developing new in-house projects.<br />
With a combined 18 years publishing experience in print and online across a number of titles, RP is now creating content for a range of clients including Channel Five’s The Gadget Show website and TheLink.co.uk.</p>
<p><em>This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, the risk that market demand for on-line advertising in general, and performance based on-line advertising in particular, will not grow as rapidly as predicted, and the risk that legislation and governmental regulation could negatively impact the Company&#8217;s performance. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under &#8220;Risk Factors&#8221; and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including, but not limited to: its annual report on Form 10-K filed on February 29, 2008; recent quarterly reports on Form 10-Q; and other current reports on Form 8-K. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.</em></p>
<p><strong>- end –</strong></p>
<p></span></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nectar Launches New Shopping Engine</title>
		<link>http://newsroom.pricerunner.co.uk/71/nectar-launches-new-shopping-engine/</link>
		<comments>http://newsroom.pricerunner.co.uk/71/nectar-launches-new-shopping-engine/#comments</comments>
		<pubDate>Fri, 22 Aug 2008 14:41:38 +0000</pubDate>
		<dc:creator>Roxanna Maynard</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[compare]]></category>
		<category><![CDATA[comparison]]></category>
		<category><![CDATA[engine]]></category>
		<category><![CDATA[eStores]]></category>
		<category><![CDATA[Nectar]]></category>
		<category><![CDATA[points]]></category>
		<category><![CDATA[prices]]></category>
		<category><![CDATA[purchase]]></category>
		<category><![CDATA[purchases]]></category>
		<category><![CDATA[shopping]]></category>

		<guid isPermaLink="false">http://newsroom.pricerunner.co.uk/71/nectar-launches-new-shopping-engine/</guid>
		<description><![CDATA[
Date: 17 July 2008
PriceRunner.co.uk, the impartial price comparison service, has today announced the launch of two new services on the site: The Insider, an innovative gadget and technology magazine which went live in late April, and also a portal for live video product reviews which went live in May.The Insider is an online magazine providing [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: Arial"><br />
<strong>Date: 17 July 2008</strong></span></p>
<p><a href="http://www.pricerunner.co.uk" class="kblinker" target="_blank" title="More about pricerunner &raquo;">PriceRunner</a>.co.uk, the impartial price comparison service, has today announced the launch of two new services on the site: The Insider, an innovative gadget and technology magazine which went live in late April, and also a portal for live video product reviews which went live in May.<span style="font-family: Arial">The Insider is an online magazine providing users with a variety of new content including impartial editorial news, reviews and advice on a whole range of products. Content on the Insider is updated daily with top tips, choice cuts from the PriceRunner top 50 and cutting-edge insight on the latest gadgets and technology.</p>
<p>PriceRunner.co.uk has developed The Insider through a partnership with Republic Publishing, a company that provides bespoke editorial content solutions. James Beechinor-Collins, Managing Director, Republic Publishing, comments, “We are delighted to provide content for The Insider magazine. With 18 years combined experience of writing across various titles, including popular gadget site T3.co.uk and the Gadget show we are in very good stead to be working with PriceRunner.co.uk to provide them with unique content.”</p>
<p>Mattias Berg, Managing Director, PriceRunner.co.uk, comments, “The content of The Insider is designed to inspire and engage our users, and to give our users more reasons to return to the site time and time again. We want to give our audience a wealth of information when comparing products on our site, so that they can make well informed product choices.”</p>
<p>The second development is the launch of the video reviews, through a new interactive portal which allows users to upload videos showing home-filmed product reviews starring themselves or their friends testing out products that they own. This has been developed in a partnership with Picsearch (premium provider of multimedia search and web-TV services).</p>
<p>The purpose of this new portal is to allow interactivity between users though an innovative online medium, offering users the chance to have real 3D insight to products and the features that they offer.</p>
<p>Mattias Berg, Managing Director, PriceRunner.co.uk-, continues, “From speaking to our users in research earlier this year, we know that product reviews are a vital part of the product selection process. 20% believe this to be the most important factor with advice from a friend being 6%. These data suggest that when it comes to online shopping, consumers are almost four times more likely to rely on online reviews from strangers. As an addition to our online forum, our new video platform will allow our audience to step into the spotlight and to interact with other users though these videos, and to advise each other on must-have products in a fun and engaging way.”</p>
<p>The process of uploading videos is simple; users can film the videos on their phone or using a digital camera or camcorder, and upload the videos in any format.</p>
<p><strong>ENDS</strong><br />
<em>*PriceRunner.co.uk has over 833 thousand unique users per month source: Comscore March 08</em></p>
<p><strong>Contact Details:</strong><br />
Celia Dixon<br />
UK PR Executive<br />
<strong>Tel:</strong> +44 (0)20 8785 5849<br />
<strong>Email:</strong> <a href="mailto:cdixon@valueclick.com">cdixon@valueclick.com</a></p>
<p><strong>About ValueClick</strong><br />
ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest integrated online marketing companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and significant revenue for publishers. Through its individual brands, ValueClick’s performance-based solutions allow advertisers and publishers to reach their potential through all online marketing channels. UK brand offerings include:</p>
<ul>
<li><strong>ValueClick Media</strong> – global online advertising network and ad sales for advertisers and publishers</li>
<li><strong>Commission Junction</strong> – world’s largest affiliate marketing</li>
<li><strong>PriceRunner.co.uk</strong> – the UK’s most comprehensive and impartial price comparison service</li>
<li><strong>Mediaplex</strong> &#8211; intelligent technology for digital marketing, including adserving, email marketing, tracking and paid search bid management.</li>
</ul>
<p>For more information, please visit www.valueclick.co.uk.</p>
<p><strong>Republic publishing &#8211; About us</strong><br />
Introducing Republic Publishing Ltd.<br />
Republic Publishing started life in early 2007. Formed by James Beechinor-Collins and Mike Cooper, previously editor-in-chief of T3 and editor of T3.co.uk, Republic Publishing delivers bespoke editorial content solutions for clients as well as developing new in-house projects.<br />
With a combined 18 years publishing experience in print and online across a number of titles, RP is now creating content for a range of clients including Channel Five’s The Gadget Show website and TheLink.co.uk.</p>
<p><em>This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, the risk that market demand for on-line advertising in general, and performance based on-line advertising in particular, will not grow as rapidly as predicted, and the risk that legislation and governmental regulation could negatively impact the Company&#8217;s performance. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under &#8220;Risk Factors&#8221; and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including, but not limited to: its annual report on Form 10-K filed on February 29, 2008; recent quarterly reports on Form 10-Q; and other current reports on Form 8-K. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.</em></p>
<p><strong>- end –</strong></p>
<p></span></p>
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		<title>NEW VIDEO REVIEWS PORTAL AND ONLINE GADGET MAGAZINE ON PRICERUNNER.CO.UK</title>
		<link>http://newsroom.pricerunner.co.uk/70/new-video-reviews-portal-and-online-gadget-magazine-on-pricerunnercouk/</link>
		<comments>http://newsroom.pricerunner.co.uk/70/new-video-reviews-portal-and-online-gadget-magazine-on-pricerunnercouk/#comments</comments>
		<pubDate>Mon, 11 Aug 2008 12:02:17 +0000</pubDate>
		<dc:creator>Roxanna Maynard</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[3D]]></category>
		<category><![CDATA[gadget]]></category>
		<category><![CDATA[innovative]]></category>
		<category><![CDATA[magazine]]></category>
		<category><![CDATA[products]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://newsroom.pricerunner.co.uk/70/new-video-reviews-portal-and-online-gadget-magazine-on-pricerunnercouk/</guid>
		<description><![CDATA[
Date: 17 July 2008
PriceRunner.co.uk, the impartial price comparison service, has today announced the launch of two new services on the site: The Insider, an innovative gadget and technology magazine which went live in late April, and also a portal for live video product reviews which went live in May. The Insider is an online magazine [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: Arial"><br />
<strong>Date: 17 July 2008</strong></p>
<p></span><span style="font-family: Arial"><a href="http://www.pricerunner.co.uk" class="kblinker" target="_blank" title="More about pricerunner &raquo;">PriceRunner</a>.co.uk, the impartial price comparison service, has today announced the launch of two new services on the site: The Insider, an innovative gadget and technology magazine which went live in late April, and also a portal for live video product reviews which went live in May.</span><span style="font-family: Arial"> </span><span style="font-family: Arial">The Insider is an online magazine providing users with a variety of new content including impartial editorial news, reviews and advice on a whole range of products. Content on the Insider is updated daily with top tips, choice cuts from the PriceRunner top 50 and cutting-edge insight on the latest gadgets and technology.</p>
<p>PriceRunner.co.uk has developed The Insider through a partnership with Republic Publishing, a company that provides bespoke editorial content solutions. James Beechinor-Collins, Managing Director, Republic Publishing, comments, “We are delighted to provide content for The Insider magazine. With 18 years combined experience of writing across various titles, including popular gadget site T3.co.uk and the Gadget show we are in very good stead to be working with PriceRunner.co.uk to provide them with unique content.”</p>
<p>Mattias Berg, Managing Director, PriceRunner.co.uk, comments, “The content of The Insider is designed to inspire and engage our users, and to give our users more reasons to return to the site time and time again. We want to give our audience a wealth of information when comparing products on our site, so that they can make well informed product choices.”</p>
<p>The second development is the launch of the video reviews, through a new interactive portal which allows users to upload videos showing home-filmed product reviews starring themselves or their friends testing out products that they own. This has been developed in a partnership with Picsearch (premium provider of multimedia search and web-TV services).</p>
<p>The purpose of this new portal is to allow interactivity between users though an innovative online medium, offering users the chance to have real 3D insight to products and the features that they offer.</p>
<p>Mattias Berg, Managing Director, PriceRunner.co.uk-, continues, “From speaking to our users in research earlier this year, we know that product reviews are a vital part of the product selection process. 20% believe this to be the most important factor with advice from a friend being 6%. These data suggest that when it comes to online shopping, consumers are almost four times more likely to rely on online reviews from strangers. As an addition to our online forum, our new video platform will allow our audience to step into the spotlight and to interact with other users though these videos, and to advise each other on must-have products in a fun and engaging way.”</p>
<p>The process of uploading videos is simple; users can film the videos on their phone or using a digital camera or camcorder, and upload the videos in any format.</p>
<p><strong>ENDS</strong></p>
<p><em>*PriceRunner.co.uk has over 833 thousand unique users per month source: Comscore March 08</em></p>
<p><strong>Contact Details:</strong></p>
<p>Celia Dixon</p>
<p>UK PR Executive</p>
<p><strong>Tel:</strong> +44 (0)20 8785 5849</p>
<p><strong>Email:</strong> <a href="mailto:cdixon@valueclick.com">cdixon@valueclick.com</a></p>
<p></span><span style="font-family: Arial"></span><span style="font-family: Arial"><strong>About ValueClick</strong></span><span style="font-family: Arial"> </span><span style="font-family: Arial">ValueClick, Inc. (Nasdaq: VCLK) is one of the world’s largest integrated online marketing companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and significant revenue for publishers. Through its individual brands, ValueClick’s performance-based solutions allow advertisers and publishers to reach their potential through all online marketing channels. UK brand offerings include:</p>
<ul>
<li><strong>ValueClick Media</strong> – global online advertising network and ad sales for advertisers and publishers</li>
<li><strong>Commission Junction</strong> – world’s largest affiliate marketing</li>
<li><strong>PriceRunner.co.uk</strong> – the UK’s most comprehensive and impartial price comparison service</li>
<li><strong>Mediaplex</strong> &#8211; intelligent technology for digital marketing, including adserving, email marketing, tracking and paid search bid management.</li>
</ul>
<p>For more information, please visit www.valueclick.co.uk.</p>
<p><strong>Republic publishing &#8211; About us</strong></p>
<p>Introducing Republic Publishing Ltd.<br />
Republic Publishing started life in early 2007. Formed by James Beechinor-Collins and Mike Cooper, previously editor-in-chief of T3 and editor of T3.co.uk, Republic Publishing delivers bespoke editorial content solutions for clients as well as developing new in-house projects.<br />
With a combined 18 years publishing experience in print and online across a number of titles, RP is now creating content for a range of clients including Channel Five’s The Gadget Show website and TheLink.co.uk.</p>
<p><em>This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, the risk that market demand for on-line advertising in general, and performance based on-line advertising in particular, will not grow as rapidly as predicted, and the risk that legislation and governmental regulation could negatively impact the Company&#8217;s performance. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under &#8220;Risk Factors&#8221; and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including, but not limited to: its annual report on Form 10-K filed on February 29, 2008; recent quarterly reports on Form 10-Q; and other current reports on Form 8-K. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.</em></p>
<p><strong>- end –</strong></p>
<p></span></p>
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		<title>THE ULTIMATE GARDEN PARTY</title>
		<link>http://newsroom.pricerunner.co.uk/85/the-ultimate-garden-party/</link>
		<comments>http://newsroom.pricerunner.co.uk/85/the-ultimate-garden-party/#comments</comments>
		<pubDate>Mon, 14 Jul 2008 09:55:14 +0000</pubDate>
		<dc:creator>Roxanna Maynard</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[bargain]]></category>
		<category><![CDATA[credit crunch]]></category>
		<category><![CDATA[garden]]></category>
		<category><![CDATA[garden party]]></category>
		<category><![CDATA[outdoor]]></category>
		<category><![CDATA[outdoor item]]></category>
		<category><![CDATA[outdoor items]]></category>
		<category><![CDATA[saving]]></category>
		<category><![CDATA[savings]]></category>
		<category><![CDATA[summer]]></category>

		<guid isPermaLink="false">http://newsroom.pricerunner.co.uk/85/the-ultimate-garden-party/</guid>
		<description><![CDATA[In the midst of the credit crunch and with the poor exchange rate on the Euro, many Brits are choosing to stay closer to home this summer. And, how much closer to home can you get than your own back garden?
We’ve worked with PriceRunner.co.uk to give you everything that you need to host the ultimate [...]]]></description>
			<content:encoded><![CDATA[<p>In the midst of the credit crunch and with the poor exchange rate on the Euro, many Brits are choosing to stay closer to home this summer. And, how much closer to home can you get than your own back garden?</p>
<p>We’ve worked with <a href="http://www.pricerunner.co.uk" class="kblinker" target="_blank" title="More about pricerunner &raquo;">PriceRunner</a>.co.uk to give you everything that you need to host the ultimate garden party this summer.</p>
<p>Not only that, because we understand that you can’t always rely on the British weather, we’ve suggested outdoor items that will help you, your family and friends to make the most of your garden come rain or shine.</p>
<p>Mattias Berg, managing director at PriceRunner.co.uk, the impartial price comparison service, said: “People are looking to make savings where they can at the moment, but cutting back on cost does not mean cutting back on fun! Using your garden is one way to make the most of your summer on a shoe-string. My advice is to shop around to get the best prices on all outdoor items.”</p>
<p>Using PriceRunner.co.uk, this is what we found…</p>
<p><u></u><u><a target="_blank" href="http://www.pricerunner.co.uk/f/343/Furniture?search=hammock&amp;sort=8">Huck Knotless Hammock, &pound;24.95 &#8211; Amazon</a></u><u></u><u><a target="_blank" href="http://www.pricerunner.co.uk/f/460/Lighting">Garden Lamp Post, £29.99 &#8211; Amazon</a></u></p>
<p><u><a target="_blank" href="http://www.pricerunner.co.uk/f/335/BBQ?search=gas&amp;other_hits=347%3Agas+bbq%7C378%7C461%3Agas+bbq%7C501%3Agas+bbq%7Cx%3B%3B%3B&amp;q=gas+bbq&amp;ref=redirect">GAS BBQ OUTBACK OMEGA 100, &pound;90 John Lewis.co.uk</a><br />
</u></p>
<p><u><a target="_blank" href="http://www.pricerunner.co.uk/f/72/Toys?search=swimming+pool&amp;other_hits=461%3Aswimming+pool%7C361%3Aswimming+pool%7C337%3Aswimming+pool%7C336%3Aswimming+pool%7Cx%3B%3B%3B&amp;q=swimming+pool&amp;ref=redirect">Pinwheel Deluxe swimming pool, 7 Feet, &pound;19.95 &#8211; John Lewis</a></u></p>
<p><u><a target="_blank" href="http://www.pricerunner.co.uk/f/461/Kitchen-Accessories?&lt;br&gt;&lt;/a&gt;search=ice+maker&amp;other_hits=72%3Aice+maker%7C483%3Aice+maker%7C353%3Aice+maker%3B%3B%3B&amp;q=ice+maker&amp;ref=redirect">Philips HR2304/70 Ice Cream Maker, &pound;40 &#8211; Amazon</a></u></p>
<p><a target="_blank" href="http://www.pricerunner.co.uk/f/72/Toys?search=bubble+machine&amp;other_hits=460%3Abubble+machine%7C457%3Abubble+machine%7C461%3Abubble+machine%7C501%3Abubble+machine%7Cx%3B%3B%3B&amp;q=bubble+machine&amp;ref=redirect">Gazillion bubble machine, &pound;9.95 &#8211; John Lewis</a></p>
<p><a target="_blank" href="http://www.pricerunner.co.uk/f/72/Toys?search=pogo&amp;other_hits=357%3Apogo%7C464%3Apogo%7C287%3Apogo%7C483%3Apogo%7Cx%3B%3B%3B&amp;q=pogo&amp;ref=redirect">Folding Pogo stick, &pound;14.33 including delivery &#8211; Amazon</a></p>
<p><a target="_blank" href="http://www.pricerunner.co.uk/f/72/Toys?search=jenga+extreme&amp;q=jenga+extreme&amp;ref=redirecthttp://www.pricerunner.co.uk/f/72/Toys?search=jenga&amp;other_hits=464%3Ajenga%7C653%3Ajenga%7C461%3Ajenga%3B%3B%3B&amp;q=jenga&amp;ref=redirect">Jenga Extreme, &pound;29.96 &#8211; Amazon</a></p>
<p><a target="_blank" href="http://www.amazon.co.uk/exec/obidos/ASIN/B000JP4M6O/pricerunner-21/ref=nosim">Philips Imageo LED Rechargeable Candle Lights indoor/outdoor, &pound;18.94 incl delivery &#8211; Amazon</a></p>
<p><a target="_blank" href="http://www.pricerunner.co.uk/f/353/Sports-equipment?search=outdoor+blanket&amp;other_hits=347%3Aoutdoor+blanket%3B%3B%3B&amp;q=outdoor+blanket&amp;ref=redirect">&#8220;Roma&#8221; Indoor/Outdoor Checked Fleecy Blanket Throw</a></p>
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