Condoms getting cheaper

Although the UK is still one of the most expensive places to buy condoms, prices have been steadily falling. In 2003, 12 Durex condoms would have set you back £9.31, whereas now they cost just £7.57. Shanghai has the best global price on condoms with 12 costing only £2.27. Shanghai is also cheapest for cigarettes with 20 Marlboro Lights costing a measly £0.92.

The global PriceRunner study shows that the price of cigarettes has steadily risen in the UK, with a packet of 20 Marlboro Lights costing £4.95 in 2003 compared with £5.33 today.

Mattias Berg, UK Managing Director, PriceRunner commented “Not only is London the most expensive place in the World to watch a film, but Brits have to pay more than anyone other country on a number of key consumer goods. It’s good to see that condoms and other items are coming down in price, but Brits still get a raw deal on entertainment items such as cinema tickets.”

Christmas gadget guide – go east!

With Christmas just a few weeks away now Tokyo is the place to go for electrical bargains, with gadgets like Apple iPods, mobile phones and games consoles available at rock bottom prices. You can pick up a Nintendo Wii for just £107.22 in comparison to £192.99 here in the UK. However, if gadgets are your game, you would be well advised to steer clear of Norway where a Nokia N95 will set you back a wallet-busting £542, which makes Tokyo’s price of £258 look even better. Houston is great for DVD players with a top-of-the-range recordable LG available for £434. While you’re there why not get a new TV too, with a 32 inch flatscreen Panasonic Viera on sale for £420, well under half the price in Norway (£1115).

Scandinavia – it’s cold and expensive

Those in the Nordic countries have it rough, not only do temperatures reach as low as -15 °C they also have the highest prices in the world for Milk, vodka, Bic Macs, cigarettes, consumer electronics, travel and even toys. Of the 26 items included in the study Norway was most expensive for 11 of them.

About The Study

Below is the international ranking list for 2007 based on the common products. England is the second most expensive country compared to the international average.

Full product list and key findings

The store prices were collected by PriceRunner employees across 29 cities. The cities included:

For further information please contact:

Text 100

Dan Gamble
T: 0208 846 0761
E: dan.gamble@text100.co.uk

Haran Ramachandran
T: 0208 846 0727
E: haranr@text100.co.uk

About the study

Where possible, three prices were collected for each product and the mean average was used as the country’s price for the product. No less than two prices per product per country have been used, with the exception of those products where prices are standardized, e.g. alcohol in Sweden or McDonalds. Prices, in most cases were collected from multiple-outlet retailer stores, to ensure that they are as closely representative of each country’s typical prices as possible.

The prices were collected October 1-12, 2007 and exchanges rates were from Bank of England, http://www.bankofengland.co.uk/ during Oct. 8-12, 2007.

About PriceRunner

www.PriceRunner.co.uk, a division of ValueClick, Inc. (Nasdaq: VCLK), is the UK’s most comprehensive and independent price comparison company. Online prices are updated on a daily basis by a specialist team that develops and manages cutting edge technology which hunts down the cheapest online prices available. PriceRunner is unique in that, unlike other price comparison sites, a dedicated team of PriceRunners also checks prices in high street stores. PriceRunner always lists the cheapest price first and is completely independent in that it lists all retailers, regardless whether they pay or not, to provide consumers with a complete overview of the market.

About ValueClick:

ValueClick, Inc. (Nasdaq:VCLK) is a leading global provider of digital marketing solutions, enabling advertisers, agencies and publishers to reach consumers through all major online marketing channels.

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, ValueClick’s ability to successfully integrate its recently completed Fastclick and Webclients mergers, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under “Risk Factors” and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including: its Annual Report on Form 10-K filed on March 31, 2006 and amendment to its Annual Report on Form 10-K/A filed on April 21, 2006; its current report on Form 8-K filed on February 27, 2006; recent quarterly reports on Form 10-Q and Form 10-Q/A, other current reports on Form 8-K; its amended registration statement on Form S-4, filed on September 27, 2005; and its final prospectus on Form 424B3 filed on September 28, 2005. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

London boasts the most surly staff, with 43% of the capital’s shoppers saying this stopped them from trying to get better deals. You are better off in Margate than Mayfair if you want to be greeted by a smiling shopkeeper, with the South East voted home to the nation’s friendliest staff.

Are we Bargain Blaggers or Recommended Retail Punters?

A study** into British shopping behaviour by PriceRunner.co.uk, the price comparison people, has revealed that the UK is full of bargain blaggers with over 46 million (78%) of us saving money through haggling, flattery and even flirting!

The survey, to mark the third annual Savvy Spender Day, revealed that one in five Brits has saved upwards of £100 on their purchases through haggling, with consumer electronics and white goods noted as the most popular items to do a deal on. However, there are still 22% of UK shoppers, just over 13 million people, who are happy to pay the recommended retail price for their purchases.

So what’s stopping you?

Cantankerous shop assistants aside, what else is holding back the nation?

• Embarrassment – just under 17 million (28%) Brits named this as a reason for not haggling on price
• Adherence to British retail etiquette (25%) – with shoppers not wanting to seem rude or discourteous
• Lack of price and product comparison- 7.8 million (13%) Brits are of the opinion that without comparative pricing information, negotiation is pointless

Tools of the trade

Regional differences are rife when it comes to how people go about haggling for a bargain. Londoners are the biggest know-it-alls, with 40% using their own market knowledge to get a better deal. In contrast the Welsh fancy themselves as high street Casanovas, with one in five using charm, flattery and flirting to get a lower price on things like HD TVs and home cinema systems. The North East is home to the most blaggers, with a quarter willing to say just about anything to get money knocked off the retail price.

Silver Surfers, Blaggers and Homemakers

• The 60+ age group prefers to enjoy their golden years away from the UK, with almost a fifth choosing to barter over trips away to sunnier climates
• The young are the biggest blaggers, with 23% of 16-29 year olds relying on a fast tongue to get money off purchases. They like to look sharp too, with 40% seeking a bargain on clothes and consumer electronics
• White goods and consumer electronics rank highly among 30-44 year olds, with just under half haggling over fridges and TVs as they set up home

Be a pro-haggler

Over eight out of 10 respondents said they would definitely haggle more if they had accurate pricing information on the move.

Gary Goodman, marketing director at PriceRunner.co.uk commented: “With today being Savvy Spender Day, it’s fitting that more and more people are buying wisely and getting a good deal. By combining tools such as PriceRunner Mobile, with personal market knowledge, confidence and maybe even a little flattery or charm, it’s possible to get a better deal on just about anything!”

The Shop Assistant Premier League

The top scoring staff from around the UK – a guide to where you’ll hit the back of the net if bargain blagging is your game:

Notes to editors:

* Based on UK population of 60,000,000
** Survey conducted by SNS research in October 2007. Sample size = 1,000

PriceRunner.co.uk has also partnered with Intelligroup Ltd to provide a sidebar gadget for some pre-installed versions of Windows Vista, and it can be downloaded from the Windows Live Gallery (http://gallery.live.com/liveItemDetail.aspx?li=a6d26a57-c3e3-4db0-96ce-a8a0cfcd70a8&bt=1). The widget is a search tool that searches the PriceRunner site directly from the user’s desktop.

For further information please contact:

E-mail: pricerunner@text100.co.uk

About PriceRunner (ValueClick, Inc.)::
www.PriceRunner.co.uk, a division of ValueClick, Inc. (Nasdaq: VCLK), is the UK’s most comprehensive and independent price comparison company. Online prices are updated on a daily basis by a specialist team that develops and manages cutting edge technology which hunts down the cheapest online prices available. PriceRunner is unique in that, unlike other price comparison sites, a dedicated team of PriceRunners also checks prices in high street stores. PriceRunner always lists the cheapest price first and is completely independent in that it lists all retailers, regardless whether they pay or not, to provide consumers with a complete overview of the market.

About ValueClick::
ValueClick, Inc. (Nasdaq:VCLK) is a leading global provider of digital marketing solutions, enabling advertisers, agencies and publishers to reach consumers through all major online marketing channels. Through its four main businesses; vcmedia, Commission Junction, Mediaplex and PriceRunner, ValueClick provides a comprehensive portfolio of digital marketing solutions.

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, ValueClick’s ability to successfully integrate its recently completed Fastclick and Webclients mergers, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under “Risk Factors” and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including: its Annual Report on Form 10-K filed on March 31, 2006 and amendment to its Annual Report on Form 10-K/A filed on April 21, 2006; its current report on Form 8-K filed on February 27, 2006; recent quarterly reports on Form 10-Q and Form 10-Q/A, other current reports on Form 8-K; its amended registration statement on Form S-4, filed on September 27, 2005; and its final prospectus on Form 424B3 filed on September 28, 2005. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions

A major study into the spending habits of the nation by PriceRunner.co.uk, the price comparison service, shows that the average Brit puts aside £164 a month in pocket money, or £37.85 a week. This works out at around 11% of the typical UK salary.

The PriceRunner service allows customers to search and browse a wide range of products – from TVs to washing machines and compare prices, product specifications and retailers.

Who holds the purse strings?

One in five Brits allow their pocket money to be controlled by a partner. The Index revealed that younger people are the least independent with their money. Four out of 10 16-29 year olds let their girlfriend/boyfriend or husband/wife allocate their pocket money to them, compared to just 7% of the over 60s and 12% of 45-60 year olds.

Top pocket money purchases

The Adult Pocket Money Index revealed the top five items people purchase are: booze, meals out, clothes, magazines and chocolate. 495,000 men also admitted to spending their pocket money on sexy underwear for themselves!

The internet is making a substantial dent on personal allowances with a third of Brits splurging on impulse online buys. iTunes purchases are the biggest pull for men (21%) and shopping sites are where women are most likely to spend their cash (20%).

Hey ‘over’ spender

A third of the UK population admit to regularly exceeding their allowance, with men identified as the biggest over spenders – 37% compared to 30% of women. Men are also least likely to confess to a partner when they go over their allowance allocation.

Cigarettes and alcohol

Alcohol is the most popular purchase for Brits to spend their pocket money on, with over a third (35%) citing this as their main expense. And despite the imminent smoking ban in England and bans in Scotland and Wales already in force, almost one in five people (18%) revealed their pocket money goes on cigarettes.
Gary Goodman, marketing director at PriceRunner UK said: It’s interesting to see the average Brit is consciously setting aside £164 a month for themselves and sometimes for their partner as it shows a mature approach to managing their money but using a childhood method! The internet is a well established spending avenue so we’d advise people to ensure their pocket money lasts longer by checking they are getting a good price online, before they buy on the web or in a store.”

Other key findings
Age group findings

• The 16-29 age group are most likely to have adult pocket money (55%)with 29% granting themselves more than £100 each month
• 16-29 year olds are the biggest fitness fanatics with almost one in five spending their allowance on yoga classes and gym memberships compared to the national average of 9%
• 30-44 year olds have the sweetest teeth with 22% spending their cash on chocolate compared to just 16% of 16-29 year olds
• 30-44 year old age group are the biggest purchasers of make up (22%)
• 30-44 year old age group are the biggest spenders online (25%)
• 14% of people spend their pocket money filling their iPod with tunes from services like iTunes and the biggest music lovers are the 45-59 year old age group (17%)
• Meals out are the biggest indulgence for the over 60s, with over half (52%) citing this as their most popular way to spend their money

Regional findings

• Welsh people are most likely to have Adult Pocket Money (69%)
• The Scottish are the most secretive about how much pocket money they have with one in three not disclosing details of the exact amount
• Scots and Londoners are the most likely people to exceed their pocket money allowances, at 50% and 39% respectively
• Londoners and those from the Midlands are least likely to splurge on beer with only one in five splashing out on booze compared to the national average of 35%
• Londoners are the biggest clothes horses with four out of ten spending on a new wardrobe
• Computer games are the most popular in the South East with 13% spending their money on them compared to a national average of 8%
• Londoners have the biggest restaurant choice and it shows with 42% regularly spending on dining out. Takeaways are the most popular in East Anglia

Regional Pocket Money Differences

Top 10 Adult Pocket Money purchases

* Based on average spend of £164 a month by 49% of the UK’s adult population ** Based on UK average salary of £23,244 pa after tax – National Statistics online ***3% of men who use pocket money based on a UK adult population – Yahoo Questions

Notes to editors: • Survey conducted by SNS research in May 2007. Sample size = 1,000

About PriceRunner (ValueClick, Inc.)::
www.PriceRunner.co.uk, a division of ValueClick, Inc. (Nasdaq: VCLK), is the UK’s most comprehensive and independent price comparison company. Online prices are updated on a daily basis by a specialist team that develops and manages cutting edge technology which hunts down the cheapest online prices available. PriceRunner is unique in that, unlike other price comparison sites, a dedicated team of PriceRunners also checks prices in high street stores. PriceRunner always lists the cheapest price first and is completely independent in that it lists all retailers, regardless whether they pay or not, to provide consumers with a complete overview of the market.

About ValueClick::
ValueClick, Inc. (Nasdaq:VCLK) is a leading global provider of digital marketing solutions, enabling advertisers, agencies and publishers to reach consumers through all major online marketing channels. Through its four main businesses; vcmedia, Commission Junction, Mediaplex and PriceRunner, ValueClick provides a comprehensive portfolio of digital marketing solutions.

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, ValueClick’s ability to successfully integrate its recently completed Fastclick and Webclients mergers, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under “Risk Factors” and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including: its Annual Report on Form 10-K filed on March 31, 2006 and amendment to its Annual Report on Form 10-K/A filed on April 21, 2006; its current report on Form 8-K filed on February 27, 2006; recent quarterly reports on Form 10-Q and Form 10-Q/A, other current reports on Form 8-K; its amended registration statement on Form S-4, filed on September 27, 2005; and its final prospectus on Form 424B3 filed on September 28, 2005. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

The PriceRunner.co.uk ski-comparison report reveals:
• The average price of a skiing holiday in Europe for a family of four is £1,982
• A typical family ski holiday in France costs over £3,800 compared with just £1,073 in Bulgaria, the cheapest country in the study
• Switzerland – the Royal Family’s location of choice – is surprisingly cheap compared to France at £2,185 while Germany is the fourth cheapest country overall at £1,612
• The cheapest resort for kids is Zelena Rhuda in Czech Republic and the most expensive is Val D’Isere
• The most expensive resort for an adult ski pass is Val D’Isere at £132 and the cheapest is Zelena Rhuda at £50
• Snowboarders should head for Slovenia, the cheapest destination for snowboard rental at £43. The most expensive is Kitzbuhel, Austria at £110

Let it Snow
After a slow start to the season, Europe’s ski resorts have seen snow fall over the past few weeks and more in forecast. Some of the best conditions can be found in the resorts of Verbier and Zermatt in Switzerland, halfway down the price table. Temperatures in pricey France have been very mild, resulting in slushy slopes while in super-cheap Bulgaria more snow and low temperatures are forecast, which should lead to perfect conditions.

Ski with the Stars
Trendy Courchevel is the favourite ski resort of the stars with Posh & Becks, Ewan McGregor and Lionel Ritchie all going there to ski, pose and drink the £3.30 vin chaud. Heather Mills, recently spotted on the slopes of super-cheap Slovenia, could have quaffed nearly five glasses there for the same price.

Betony Garner, spokesperson of the Ski Club of Great Britain, comments:
“Whereas skiing has traditionally been seen as an expensive, middle-class pursuit it is becoming more accessible to people with a tighter budget due to cheaper flights, increased competition and the development of new, more affordable resorts.”

Party on the Piste
For après ski, Norway is by far Europe’s most expensive country. A beer costs over £4 and a basic lunch costs over £12. Countries to hit for a party on the piste include Italy, where a beer costs under £1 and Germany at £1.35, a third of the price of Norway. The cheapest country for lunch is Slovenia at just £4.27.

Mattias Berg, UK Country Manager from PriceRunner.co.uk explains why it is important to explore your options before choosing your skiing holiday:
“The prices of ski holidays differ greatly, but it is wrong to assume that the most expensive resorts are always the best. If you are flexible in terms of resorts and countries, you can have a truly great skiing holiday on the cheap.”

“Make sure the resort offers the range and level of skiing you are interested in, and especially at the moment, check the likelihood of snow. Putting in the time to research resorts before booking is well worth your while, to have some really good skiing conditions and great holiday after the slopes have closed.”

Notes:
The top three resorts in each country chosen for the study were sourced from the Ski Club of Great Britain’s Snowsports Analysis 2006.Prices for a holiday for a family of four including accommodation, ski passes, ski rental, food and drink for a week:

Prices for food and drink for a family of four including lunch and drinks on the mountain, beer and vin chaud for a week:

Prices for ski hire and ski passes for a family of four for a week:

About PriceRunner
www.PriceRunner.co.uk, a division of ValueClick, Inc. (Nasdaq: VCLK), is the UK’s most comprehensive and independent price comparison company. Online prices are updated on a daily basis by a specialist team that develops and manages cutting edge technology which hunts down the cheapest online prices available. PriceRunner is unique in that, unlike other price comparison sites, a dedicated team of PriceRunners also checks prices in high street stores. PriceRunner always lists the cheapest price first and is completely independent in that it lists all retailers, regardless whether they pay or not, to provide consumers with a complete overview of the market.

About ValueClick:
ValueClick, Inc. (Nasdaq:VCLK) is a leading global provider of digital marketing solutions, enabling advertisers, agencies and publishers to reach consumers through all major online marketing channels. Through its four main businesses; vcmedia, Commission Junction, Mediaplex and PriceRunner, ValueClick provides a comprehensive portfolio of digital marketing solutions.

For more information, please visit www.valueclick.co.uk

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, ValueClick’s ability to successfully integrate its recently completed Fastclick and Webclients mergers, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under “Risk Factors” and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including: its Annual Report on Form 10-K filed on March 31, 2006 and amendment to its Annual Report on Form 10-K/A filed on April 21, 2006; its current report on Form 8-K filed on February 27, 2006; recent quarterly reports on Form 10-Q and Form 10-Q/A, other current reports on Form 8-K; its amended registration statement on Form S-4, filed on September 27, 2005; and its final prospectus on Form 424B3 filed on September 28, 2005. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Christmas sale winners
Close scrutiny of consumer trends before and after Christmas in the seven shopping days leading up to Christmas, and compared them to user data during the four days including and after 25th December(2). It found that:

• Searches for white goods increased the most post Christmas, compared to the period leading up to the big day, with increases for
  searches for tumble dryers of 115%, and dishwashers and vacuum cleaners both up by 89%.
• Accessories were the most consistent purchases for users, with consumers looking to buy computer hard drives (109%), video game
  console accessories (28%), kitchen accessories (29%) and camcorder accessories (20%)

And the losers……
The biggest decrease in searches were for laptop computers (-93%), and unusually, golf balls (-67%), hair stylers (-63%) and sandwich toasters (-57%) all became unpopular, whilst products like mini-disc players and cassette decks proved they are being consigned to technology history, with declines of 74% and 73% respectively.

Online shops discount up to 50%
There were some serious bargains to be found online, with white goods, TVs and digital cameras seeing the best reductions(3), including this selection:

• the price of a Goodmans GDVD70W6 DVD player from Argos was slashed £169.99 to £79.99 – a huge saving of over 52%
• a Hoover HNL7146 washing machine from Currys was reduced from £329.95 to £189 – a saving of 43%
• an Olympus Mju Digital 700 Blue from Amazon.co.uk was reduced from £229.99 to £139 – saving 40%
• a Sharp LC-32GD7E LCD TV from Harrods online was £1795, down to £1195, a saving of 33% and
• a Kenwood KCD1W White tumble dryer from Dixons and Currys was £319.95, on sale at £219.95, saving 31%.

Chief Executive Officer of PriceRunner Europe, Carl White said “Wednesday (27th December) was our second busiest day in December, and our busiest after Christmas, which shows that people have been waiting for the post-Christmas bargains. We can also see that yesterday our users were interested in comparing and ordering more products per person – a sign that Brits still have cash to spend.”

“Ahead of what could be the biggest and busiest shopping weekend this year, consumers can avoid the hellish scenes we saw at shopping centres in the last couple of days – avoiding car parking queues and scuffles outside stores – by comparing prices and saving even more time and money online.”

Additional information:
The top ten most searched for categories on PriceRunner post-Christmas were:

1. Digital SLR cameras – up 145%
2. Tumble dryers – up 115%
3. External computer hard drives – up 109%
4. Furniture – up 94%
5. Vacuum cleaners – up 89%
6. Dishwashers – up 88%
7. Media centres – up 76%
8. Freezers – up 75%
9. PC monitors – up 74%
10. MP3 players – up 68%

The top ten least searched for items were:

1. Laptop computers – down 93%
2. Desktop computers – down 88%
3. Games console bundles – down 81%
4. Mini-disk players – down 74%
5. Cassette decks – down 73%
6. Spas and saunas – down 72%
7. Golf balls – down 67%
8. Hair stylers – down 63%
9. Printer accessories – down 60%
10. Office software – down 58%

For further information or to arrange interviews with spokespeople please contact:
PriceRunner.co.uk
Lisa Hancox
PR Manager
T: 0208 7855835
M: 07881 820862
E: lhancox@valueclick.com

About PriceRunner
PriceRunner, a division of ValueClick, Inc. (Nasdaq: VCLK), is the UK’s most comprehensive and independent price comparison company. Online prices are updated on a daily basis by a specialist team that develops and manages cutting edge technology which hunts down the cheapest online prices available. PriceRunner is unique in that, unlike other price comparison sites, a dedicated team of PriceRunners also checks prices in high street stores. PriceRunner always lists the cheapest price first and is completely independent in that it lists all retailers, regardless whether they pay or not, to provide consumers with a complete overview of the market.

About ValueClick:
ValueClick, Inc. (Nasdaq:VCLK) is a leading global provider of digital marketing solutions, enabling advertisers, agencies and publishers to reach consumers through all major online marketing channels. Through its four main businesses; vcmedia, Commission Junction, Mediaplex and PriceRunner, ValueClick provides a comprehensive portfolio of digital marketing solutions.

For more information, please visit www.valueclick.co.uk

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, ValueClick’s ability to successfully integrate its recently completed Fastclick and Webclients mergers, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under “Risk Factors” and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including: its Annual Report on Form 10-K filed on March 31, 2006 and amendment to its Annual Report on Form 10-K/A filed on April 21, 2006; its current report on Form 8-K filed on February 27, 2006; recent quarterly reports on Form 10-Q and Form 10-Q/A, other current reports on Form 8-K; its amended registration statement on Form S-4, filed on September 27, 2005; and its final prospectus on Form 424B3 filed on September 28, 2005. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Men are the more frugal sex

Men are far more prepared than women to travel to save a bit of cash. Two thirds of men surveyed would travel more than two miles to save £10 compared to just over half of women. This trend extends to larger purchases too. Nearly six out of ten men are willing to go more than 75 miles to save £500 whereas just a third of women would make this kind of journey.

Londoners don’t save their capital

Londoners are the laziest shoppers in the UK, with nearly half refusing to travel further than a mile to save £10. Scotland is one of the thriftiest places, with more Scots (15%) willing to travel over 50 miles to make a saving of £50 than in any other area.

How far will your money take you?

The results of the research revealed shoppers’ “tipping points”. These are the deal-clinching distances that the nation is willing to travel for a purchase:

• To save £10, those surveyed said they would travel an average of 5.8 miles
• Britons would travel an average 15.5 miles for a saving of £50
• To save £100, Britons would travel 29 miles
• For a huge saving of £500, the average distance people are happy to travel increases to 68.2 miles

The typical family car uses just 13 pence worth of petrol per mile and the average bus ticket costs just £1.50, meaning Brits are potentially losing a lot of cash unnecessarily.

Savvy Spender Day is about urging people to be smart with their money and to shop around for the best price. Check prices on the internet before you make any purchase and think about whether the potential saving warrants the extra journey that may be required. Alternatively see if far flung retailers would be happy to send goods out to you if you cover postage. With Christmas looming, it is an important time of year to make your money go as far as possible.

Other Key Findings

• Two out of five Britons wouldn’t travel over a mile to save £10 on a purchase
• Those from Yorkshire are the most eager travellers for small savings, with two thirds willing to travel further than a mile to save £10
• Those living in South West England are almost as idle as Londoners, with a quarter saying they would not travel at all to save £10
• The savviest spenders overall in Britain are the Northern Irish. Nearly two thirds would travel over 50 miles to save £500 and two in five said they would go further than 15 miles to save £50

Separately, PriceRunner.co.uk now highlights retailers who are signed up to IMRGs “Internet Shopping Is Safe” (ISIS) scheme (http://www.imrg.org/ISIS.aspx), a code of practice that acts as a best practice guide for retailers on the content of their website, payment processes, delivery, and post-sales service. The scheme is backed by the Government and retailers commit to being legal, decent, honest, truthful and fair – which means PriceRunner is again helping ensure consumers can shop and spend ’savvy’.

Notes

How far would you travel to save £10?

How far would you travel to save £100?

About PriceRunner
PriceRunner, a division of ValueClick, Inc. (Nasdaq: VCLK), is the UK’s most comprehensive and independent price comparison company. Online prices are updated on a daily basis by a specialist team that develops and manages cutting edge technology which hunts down the cheapest online prices available. PriceRunner is unique in that, unlike other price comparison sites, a dedicated team of PriceRunners also checks prices in high street stores. PriceRunner always lists the cheapest price first and is completely independent in that it lists all retailers, regardless whether they pay or not, to provide consumers with a complete overview of the market.

About ValueClick:
ValueClick, Inc. (Nasdaq:VCLK) is a leading global provider of digital marketing solutions, enabling advertisers, agencies and publishers to reach consumers through all major online marketing channels. Through its four main businesses; vcmedia, Commission Junction, Mediaplex and PriceRunner, ValueClick provides a comprehensive portfolio of digital marketing solutions.

For more information, please visit www.valueclick.co.uk

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, ValueClick’s ability to successfully integrate its recently completed Fastclick and Webclients mergers, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under “Risk Factors” and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including: its Annual Report on Form 10-K filed on March 31, 2006 and amendment to its Annual Report on Form 10-K/A filed on April 21, 2006; its current report on Form 8-K filed on February 27, 2006; recent quarterly reports on Form 10-Q and Form 10-Q/A, other current reports on Form 8-K; its amended registration statement on Form S-4, filed on September 27, 2005; and its final prospectus on Form 424B3 filed on September 28, 2005. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Over one in four people surveyed said they bought every item included in the study brand new when they moved, spending an average of £3,500 . Beds top the list as the most important purchase with 43% of all home movers splashing out to ensure sweet dreams.

First time buyers take on average five years to save for their first home but, once they get the key, over one in four (27%) 18-29 year old first time buyers opt to buy everything brand new, often asking relatives to help out with gifts. Due to high house prices almost half of all first time buyers are helped onto the property ladder by their parents in the first place .

A nation of dust busters

The research also identified the top household appliances and products people couldn’t survive without, with a staggering 93% of the UK’s population claiming they can’t live without their vacuum cleaner. Clean clothes were a close second to pristine floors with 92% saying they couldn’t live without their washing machines. Hassle free washing up came bottom of the list, with almost three quarters of those questioned stating they could do without a dishwasher.

Females more concerned with creature comforts

Male and female priorities differ with women more concerned about luxury items than men. Over three quarters of women said they could not live without a television, compared with two thirds of men. Almost half of men felt they could live without music in their lives but two thirds of women claimed they couldn’t do without a stereo. Women are also the bigger coach potatoes with 90% saying they couldn’t part with their sofa.

Scots top spenders

Scots are most concerned with brand new items with almost a third of Scottish home movers buying all their household appliances and items new. Londoners are the most happy to settle for other people’s second hand goods with only one in five splurging on new purchases, not surprising considering average house prices in London now top £300,000, compared to a national average of £184,000 .

Mattias Berg, UK Country Manager at PriceRunner.co.uk commented: “Recent research from Nationwide Building Society showed that mortgages are gobbling up on average 42% of our salaries. So it is important that home movers try to budget and pace their purchases for their house when they move, to avoid further debt.

Moving house can be one of the most costly periods of a person’s life, and many people sometimes neglect to think ahead about how much kitting out their home will cost, instead just focusing on stamp duty, solicitor fees and the house price itself. Our advice would be to make sure you are getting the best value for your purchases by checking price comparison websites before you get the credit card out.”

Other key findings:
• One in ten South Westerners said they couldn’t live without any of the 12 key household appliances and items included in the study, compared to just three percent of those in the East Midlands

• Those in the North West loathe washing up and over a third say they couldn’t live without their dishwasher compared to a national average of 28%. Those in the South East are the biggest TV fiends with almost a third saying they couldn’t live without their trusty box, compared to just 19% of Yorkshire men and women

Products selected in survey & the savings that can be made by checking PriceRunner.co.uk before you buy

* as found on PriceRunner.co.uk
** not available on PriceRunner.co.uk

August One

About PriceRunner
PriceRunner, a division of ValueClick, Inc. (Nasdaq: VCLK), is the UK’s most comprehensive and independent price comparison company. Online prices are updated on a daily basis by a specialist team that develops and manages cutting edge technology which hunts down the cheapest online prices available. PriceRunner is unique in that, unlike other price comparison sites, a dedicated team of PriceRunners also checks prices in high street stores. PriceRunner always lists the cheapest price first and is completely independent in that it lists all retailers, regardless whether they pay or not, to provide consumers with a complete overview of the market.

About ValueClick:
ValueClick, Inc. (Nasdaq:VCLK) is a leading global provider of digital marketing solutions, enabling advertisers, agencies and publishers to reach consumers through all major online marketing channels. Through its four main businesses; vcmedia, Commission Junction, Mediaplex and PriceRunner, ValueClick provides a comprehensive portfolio of digital marketing solutions.

For more information, please visit www.valueclick.co.uk

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, ValueClick’s ability to successfully integrate its recently completed Fastclick and Webclients mergers, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under “Risk Factors” and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including: its Annual Report on Form 10-K filed on March 31, 2006 and amendment to its Annual Report on Form 10-K/A filed on April 21, 2006; its current report on Form 8-K filed on February 27, 2006; recent quarterly reports on Form 10-Q and Form 10-Q/A, other current reports on Form 8-K; its amended registration statement on Form S-4, filed on September 27, 2005; and its final prospectus on Form 424B3 filed on September 28, 2005. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Fans are already preparing travelling packs for their trips; searches for tents and portable technology, such as DAB radio, on PriceRunner have increased 110% in the last month alone and demand is expected to increase further in the coming weeks. In response PriceRunner have produced a World Cup Wish List of everything an English travelling fan could want, detailing the most popular products, such as a PSP with football game, along with the best prices for them (see list below).

Big Svenders

Fans staying in 4-star hotels could be paying as much as £340 a night on their trips. If they were to buy the World Cup related goods below, the total cost of their World Cup experience would be a staggering £2,500. Meaning these fans will need to be on a Sven style salary.

Cheap as Fritz

For those wishing to avoid spending a fortune, but still enjoy the World Cup experience it is possible to keep costs down. A long weekend away to see a game can cost as little as £370.33 (all in) if you stay in camp sites (£7.50 a night) and stock up on beer from German supermarkets that can be bought for as little as 38p a litre.

Matthias Berg, UK Country Manager at PriceRunner.co.uk commented: “England fans will undoubtedly want to make the most of the World Cup experience. We have provided this information as a price guide so England fans know what they should be paying when in Germany and don’t get ripped off by anyone looking to make a quick Euro.”

“We also recommend fans going to Germany log onto PriceRunner.co.uk if they plan to kit up before their trip. We have put together a comprehensive wish list of everything a travelling fan could want and the best prices available.”

Travelling Fan’s Wish List***

* Foreign and Commonwealth Office report on FIFA World Cup 2006 Germany: ** List of the 12 German World Cup Locations: Berlin, Dortmund, Frankfurt, Gelsenkirchen, Hamburg, Hannover, Kaiserslautern, Koln, Leipzig, Munich, Nurnburg and Stuttgart. *** Prices gathered during April and May.

For further information please contact August One

About PriceRunner PriceRunner, a division of ValueClick, Inc. (Nasdaq: VCLK), is the UK’s most comprehensive and independent price comparison company. Online prices are updated on a daily basis by a specialist team that develops and manages cutting edge technology which hunts down the cheapest online prices available. PriceRunner is unique in that, unlike other price comparison sites, a dedicated team of PriceRunners also checks prices in high street stores. PriceRunner always lists the cheapest price first and is completely independent in that it lists all retailers, regardless whether they pay or not, to provide consumers with a complete overview of the market. About ValueClick: ValueClick, Inc. (Nasdaq:VCLK) is a leading global provider of digital marketing solutions, enabling advertisers, agencies and publishers to reach consumers through all major online marketing channels. Through its four main businesses; vcmedia, Commission Junction, Mediaplex and PriceRunner, ValueClick provides a comprehensive portfolio of digital marketing solutions.

For more information, please visit www.valueclick.co.uk.

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, ValueClick’s ability to successfully integrate its recently completed Fastclick and Webclients mergers, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under “Risk Factors” and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including: its Annual Report on Form 10-K filed on March 31, 2006 and amendment to its Annual Report on Form 10-K/A filed on April 21, 2006; its current report on Form 8-K filed on February 27, 2006; recent quarterly reports on Form 10-Q and Form 10-Q/A, other current reports on Form 8-K; its amended registration statement on Form S-4, filed on September 27, 2005; and its final prospectus on Form 424B3 filed on September 28, 2005. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

The price comparison website PriceRunner.co.uk conducted national research looking at the cost per use (CPU) during their first year of ownership for 30 everyday items. It reveals that while fondue sets and ice-cream makers top the ‘fad list’, games consoles come in fifth after foot spas.

In addition, the Company has launched a ‘Cost Effectiveness Calculator’ on PriceRunner.co.uk (www.pricerunner.co.uk/costperuse.html), which has been created to help consumers make an informed decision when considering what products to buy from retailers.

Top 10 “Faddy items” and their CPU:

1. Ice Cream Maker – a drop of 59% / CPU of £19.48
2. Fondue Set – a drop in use after the first month of 69% / CPU of £5.52
3. Exercise Bike – a drop of 42% / CPU of £4.56
4. Foot Spa – a drop of 51% / CPU of £1.75
5. Games Console – a drop of 51% / CPU of £1.17
6. Back Massager – a drop of 47%/ CPU of 85p
7. Toasted Sandwich Maker – a drop of 44% / CPU of 83p
8. GameBoy – a drop of 49% / CPU of 59p
9. Electric Fan – a drop of 48% / CPU of 33p
10. Keep Fit Video – a drop of 53% / CPU of 24p

In looking at products with favorable CPUs, music gadgets performed particularly well in the PriceRunner.co.uk study. New technology with the best ‘product mileage’ in the first year includes the DAB radio, which comes in at 25p per use. Personal mp3 players such as iPods are used at least 23 times a month giving a cost per usage figure of just 36p.The research identified items with surprisingly high CPUs such as TVs. Due to the advent of HDTV the average cost of TVs is higher than ever before therefore despite high usage figures (583 times a year) the CPU is £2.99 – the average cost of a DVD rental. Similarly a laptop’s CPU is £2.92.Mattias Berg, UK Country Manager from PriceRunner.co.uk said: “It was interesting to spot that what people bought tended to fall into two camps – those which they used constantly such as TVs, mp3 players and kettles, therefore they get their monies worth and those buys where people quickly suffered from ‘New Toy Fatigue’ and these quickly found their way into the back of the cupboard.

Mattias continued: “We have launched a Product Mileage Calculator on our site www.pricerunner.co.uk/costperuse.html so that people can see for themselves the likely cost per use, in order to make an informed decision. If you are thinking of buying a new gadget, such as a satellite navigation system, then despite being quite expensive the usage is constant therefore it is a good investment.”

PriceRunner.co.uk is the UK’s most comprehensive and independent price comparison website. Online prices are updated on a daily basis by a specialist team that develops and manages cutting edge technology which hunts down the cheapest prices available. PriceRunner always lists the cheapest price first and is completely independent in that it lists all retailers, regardless whether they pay or not.

Notes to Editors
• The survey was carried out by Canvasse Opinion of 1,500 people in April 2006 in the UK.

*The £2.5 billion figure was calculated by taking the percentage of people surveyed that owned the top five least used products multiplied by this the average price of each product.

Study summary

Mattias continued: “We have launched a Product Mileage Calculator on our site www.pricerunner.co.uk/costperuse.html so that people can see for themselves the likely cost per use, in order to make an informed decision. If you are thinking of buying a new gadget, such as a satellite navigation system, then despite being quite expensive the usage is constant therefore it is a good investment.”

PriceRunner.co.uk is the UK’s most comprehensive and independent price comparison website. Online prices are updated on a daily basis by a specialist team that develops and manages cutting edge technology which hunts down the cheapest prices available. PriceRunner always lists the cheapest price first and is completely independent in that it lists all retailers, regardless whether they pay or not.

Notes to Editors
• The survey was carried out by Canvasse Opinion of 1,500 people in April 2006 in the UK.

*The £2.5 billion figure was calculated by taking the percentage of people surveyed that owned the top five least used products multiplied by this the average price of each product.

For further information please contact
August One

About PriceRunner
PriceRunner, a division of ValueClick, Inc. (Nasdaq: VCLK), is the UK’s most comprehensive and independent price comparison company. Online prices are updated on a daily basis by a specialist team that develops and manages cutting edge technology which hunts down the cheapest online prices available. PriceRunner is unique in that, unlike other price comparison sites, a dedicated team of PriceRunners also checks prices in high street stores. PriceRunner always lists the cheapest price first and is completely independent in that it lists all retailers, regardless whether they pay or not, to provide consumers with a complete overview of the market.

About ValueClick:
ValueClick, Inc. (Nasdaq:VCLK) is a leading global provider of digital marketing solutions, enabling advertisers, agencies and publishers to reach consumers through all major online marketing channels. Through its four main businesses; vcmedia, Commission Junction, Mediaplex and PriceRunner, ValueClick provides a comprehensive portfolio of digital marketing solutions.

For more information, please visit www.valueclick.com.

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, ValueClick’s ability to successfully integrate its recently completed Fastclick and Webclients mergers, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under “Risk Factors” and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including: its Annual Report on Form 10-K filed on March 31, 2006 and amendment to its Annual Report on Form 10-K/A filed on April 21, 2006; its current report on Form 8-K filed on February 27, 2006; recent quarterly reports on Form 10-Q and Form 10-Q/A, other current reports on Form 8-K; its amended registration statement on Form S-4, filed on September 27, 2005; and its final prospectus on Form 424B3 filed on September 28, 2005. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Three quarters of Scots never spend more than £50 on gifts and the maximum spent on presents in Scotland is £300, compared to five percent of Northerners who spend in excess of £350 on loved ones.

Men are more generous when it comes to buying presents for family and friends than women. More than a third (36 per cent) of men spend over £50 on each gift, whereas only a quarter of women (26 per cent) stump up this much for presents.

One for you, two for me

With the UK’s average present spend for 2006 set at £37 people are opting for ‘self santa-ing’ to ensure they get the gifts they want this Christmas. One in three Britons are set to spend more than £100 on gifts and treats for themselves in the run up to Christmas, 2.7 times more than is spent on the average present brought in the UK.

____________________________________________
1 Research conducted by YouGov 18-21 November 2005, 2039 adults surveyed

Men are most likely to ‘self santa’ with 38 per cent admitting that they reward themselves to over £100 worth of treats during December and one in five confessing to spending over £200 on themselves.

The ‘Self Santa-ing’ trend highlights a north/south divide. Southerners are most likely to ‘Self Santa’ with one in three saying they spend over £100 and 16 per cent admitting to

spending over £200 on themselves. Whereas over three quarters of people in the north say they spend less than £100 on themselves in the run up to Christmas, saving their money for buying presents for family and friends.

Gary Goodman at PriceRunner said: “Whether people are spending their money on Christmas gifts or ‘self santa-ing’ it is important to have the confidence they are getting the best prices. Price-comparison sites can give people the peace of mind that they have looked at all the options both online and on the high-street before buying”.

Notes to Editors

What £37 buys:

• 58% of a Robosapien (£63.99)

• 46% of a 30 ml pot Crème de la mere (£80)

• 28% of an iPod Nano 2 GB (£129.99)

• 20% of a PSP (£178.95)

• 24 series four on DVD (£34.49)

For further information please contact:
August One

Alex Clack Richard Slater
T: 0208 846 8311 T: 0208 846 8335

E: alex.clack@augustone.com

E: richard.slater@augustone.com

About PriceRunner
PriceRunner, a division of ValueClick, Inc. (Nasdaq: VCLK), is the UK’s most comprehensive and independent price comparison company. Online prices are updated on a daily basis by a specialist team that develops and manages cutting edge technology which hunts down the cheapest online prices available. PriceRunner is unique in that, unlike other price comparison sites, a dedicated team of PriceRunners also checks prices in high street stores. PriceRunner always lists the cheapest price first and is completely independent in that it lists all retailers, regardless whether they pay or not, to provide consumers with a complete overview of the market.

About ValueClick:
ValueClick, Inc. (Nasdaq:VCLK) is a leading global provider of digital marketing solutions, enabling advertisers, agencies and publishers to reach consumers through all major online marketing channels. Through its four main businesses; vcmedia, Commission Junction, Mediaplex and PriceRunner, ValueClick provides a comprehensive portfolio of digital marketing solutions

For more information, please visit www.valueclick.com.

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, ValueClick’s ability to successfully integrate its recently completed Fastclick merger, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under “Risk Factors” and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 31, 2005, recent quarterly reports on Form 10-Q, current reports on Form 8-K, its amended registration statement on Form S-4, filed on September 27, 2005, and its final prospectus on Form 424B3 filed on September 28, 2005. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.