Households in East Sussex have the highest penetration of net savvy shoppers in the UK, according to a survey conducted by www.pricerunner.co.uk. The survey revealed that one in three households in East Sussex regularly use the internet to shop around and save money, compared to just one quarter of households in Kent, which has the second highest penetration in the UK. Other counties that topped the list included Cleveland, Inner London, Nottinghamshire, Hertfordshire and Avon, where only one tenth of households use the internet to grab a bargain.
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