Condoms getting cheaper

Although the UK is still one of the most expensive places to buy condoms, prices have been steadily falling. In 2003, 12 Durex condoms would have set you back £9.31, whereas now they cost just £7.57. Shanghai has the best global price on condoms with 12 costing only £2.27. Shanghai is also cheapest for cigarettes with 20 Marlboro Lights costing a measly £0.92.

The global PriceRunner study shows that the price of cigarettes has steadily risen in the UK, with a packet of 20 Marlboro Lights costing £4.95 in 2003 compared with £5.33 today.

Mattias Berg, UK Managing Director, PriceRunner commented “Not only is London the most expensive place in the World to watch a film, but Brits have to pay more than anyone other country on a number of key consumer goods. It’s good to see that condoms and other items are coming down in price, but Brits still get a raw deal on entertainment items such as cinema tickets.”

Christmas gadget guide – go east!

With Christmas just a few weeks away now Tokyo is the place to go for electrical bargains, with gadgets like Apple iPods, mobile phones and games consoles available at rock bottom prices. You can pick up a Nintendo Wii for just £107.22 in comparison to £192.99 here in the UK. However, if gadgets are your game, you would be well advised to steer clear of Norway where a Nokia N95 will set you back a wallet-busting £542, which makes Tokyo’s price of £258 look even better. Houston is great for DVD players with a top-of-the-range recordable LG available for £434. While you’re there why not get a new TV too, with a 32 inch flatscreen Panasonic Viera on sale for £420, well under half the price in Norway (£1115).

Scandinavia – it’s cold and expensive

Those in the Nordic countries have it rough, not only do temperatures reach as low as -15 °C they also have the highest prices in the world for Milk, vodka, Bic Macs, cigarettes, consumer electronics, travel and even toys. Of the 26 items included in the study Norway was most expensive for 11 of them.

About The Study

Below is the international ranking list for 2007 based on the common products. England is the second most expensive country compared to the international average.

Full product list and key findings

The store prices were collected by PriceRunner employees across 29 cities. The cities included:

For further information please contact:

Text 100

Dan Gamble
T: 0208 846 0761
E: dan.gamble@text100.co.uk

Haran Ramachandran
T: 0208 846 0727
E: haranr@text100.co.uk

About the study

Where possible, three prices were collected for each product and the mean average was used as the country’s price for the product. No less than two prices per product per country have been used, with the exception of those products where prices are standardized, e.g. alcohol in Sweden or McDonalds. Prices, in most cases were collected from multiple-outlet retailer stores, to ensure that they are as closely representative of each country’s typical prices as possible.

The prices were collected October 1-12, 2007 and exchanges rates were from Bank of England, http://www.bankofengland.co.uk/ during Oct. 8-12, 2007.

About PriceRunner

www.PriceRunner.co.uk, a division of ValueClick, Inc. (Nasdaq: VCLK), is the UK’s most comprehensive and independent price comparison company. Online prices are updated on a daily basis by a specialist team that develops and manages cutting edge technology which hunts down the cheapest online prices available. PriceRunner is unique in that, unlike other price comparison sites, a dedicated team of PriceRunners also checks prices in high street stores. PriceRunner always lists the cheapest price first and is completely independent in that it lists all retailers, regardless whether they pay or not, to provide consumers with a complete overview of the market.

About ValueClick:

ValueClick, Inc. (Nasdaq:VCLK) is a leading global provider of digital marketing solutions, enabling advertisers, agencies and publishers to reach consumers through all major online marketing channels.

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, ValueClick’s ability to successfully integrate its recently completed Fastclick and Webclients mergers, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under “Risk Factors” and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including: its Annual Report on Form 10-K filed on March 31, 2006 and amendment to its Annual Report on Form 10-K/A filed on April 21, 2006; its current report on Form 8-K filed on February 27, 2006; recent quarterly reports on Form 10-Q and Form 10-Q/A, other current reports on Form 8-K; its amended registration statement on Form S-4, filed on September 27, 2005; and its final prospectus on Form 424B3 filed on September 28, 2005. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

PriceRunner.com, a division of ValueClick, Inc. (Nasdaq: VCLK), has today released its 2004 price comparison study which reveals that UK cinema-goers are being ripped off compared to their European counterparts. On average consumers in the UK pay €14.30 for a cinema ticket, whilst in Lithuania the same ticket costs as little as €3.86. The study also reveals that compared to previous studies, home electronics goods in the UK are getting cheaper with digital cameras and iPods amongst the cheapest in Europe. Biscuits from the UK were also found to be the cheapest in Europe!

The study, carried out in October 2004, covers 48 different consumer goods and home electronic products from 18 European countries. New countries added this year include the Czech Republic, Hungary, Estonia and Lithuania. In total, 1,794 prices were collected; the results detailing the price variations between each European country. This is the third consecutive year that PriceRunner has completed a price comparison study analysing the developments in pricing across Europe. These studies are an extension of the retail/pricing trend analysis that PriceRunner.com performs for its clients.

Study findings in brief:

• The UK has the lowest prices for orange juice, biscuits, games, digital cameras and MP3 players – but is the most expensive for cinema tickets!

• This year Germany had the lowest prices for home electronics in Europe; the UK coming in third place. This is an improvement for the UK who last year came in fourth position.

• The study also found that the UK is on a par with the European average for consumer prices; however, it was revealed as one of the cheapest countries in Europe for home electronics such as digital cameras, games and consoles.

• Norway was found to be the most expensive country in Europe for consumables for the third consecutive year.

• The Baltic states of Estonia and Lithuania were found on average to be the cheapest within Europe, especially for consumer goods. Cigarettes were found to be particularly cheap in Lithuania as was petrol in Estonia.

• Prices in Lithuania were found to be 26% lower than average prices across Europe.

• Public transport in Norway is 94% more expensive than in Lithuania!

Cheaper Home Electronics
PriceRunner’s price comparison study reveals that the UK is the third cheapest country for home electronics, with only Germany and Austria having lower prices within Europe. Germany has particularly improved its home electronic prices compared with last year, when it was ranked in 11th position. The chart below shows the average deviation from the European average prices for home electronic products.

Expensive Cinema Seats, but Cheaper Biscuits!
The prices of adult cinema tickets in the UK were found to be the most expensive compared to other European countries, but biscuits and orange juice were found to be amongst the cheapest. Consumers pay an average of €14.30 for a cinema ticket in the UK whereas in Lithuania it only costs €3.86. Shopping for consumer goods is cheaper in both Lithuania and Estonia, but if you want a litre of milk or even condoms, the best place to go is the Czech Republic. Bus travel too is less expensive in Lithuania; a ticket to travel one zone costs €0.23, but it is 94% more expensive in Norway where consumers pay €3.68 for the equivalent journey.

Category	Product	Specification	Lowest price	Lowest Country	Highest price	Highest Country	UK rank for each product 1= cheapest, 18= most expensive	Total number of countries for this product
Soft drink	Coca- Cola	50 cl, small plastic bottle	€ 0,58	Lithuania	€ 2,35	France	9	17
Cigarettes	Marlboro Lights	20 cigarettes	€ 1,23	Lithuania	€ 7,66	Norway	17	18
Ice cream	Magnum classic		€ 1,07	Greece	€ 2,15	Denmark	10	13
Daily paper	News paper	3 largest daily national newspapers	€ 0,30	Czech Republic	€ 1,91	Denmark	6	18
Con- doms	Durex Elite	12 pack	€ 4,48	Czech Republic	€ 13,41	Ireland	8	10
Nappies	Pampers Easy Up Pants	size 4 Maxi for 8-15 kgs or 18-33 lbs	€ 6,46	Hungary	€ 20,22	Denmark	3	14
Crisps	Pringles Original	Original size	€ 1,46	Belgium	€ 2,69	Sweden	11	18
Orange Juice	Tropi- cana Orange juice, Pure Premium, Original	1 liter	€ 2,42	UK	€ 3,07	Ireland	1	8
Biscuits	McVities. The Original Digestive.	The original, 250g.	€ 0,85	UK	€ 2,68	Denmark	1	9
Pasta	Barilla Spag- hetti	500 gr	€ 0,62	Lithuania	€ 1,63	Norway	NA
Dish washing liquid	Yes Original,	1 Liter	€ 1,26	Hungary	€ 3,84	Finland	2	9
Fast food	Ham burger	Only the hamburger	€ 0,70	Estonia	€ 2,15	Switzer land	5	18
Fast food	Big Mac (Big Mac sandwich) Meal	Meal (incl medium soft drink + chips)	€ 2,68	Estonia	€ 8,58	Norway	2	18
Fast food	Coffee	Black coffee, size small	€ 0,50	Portugal	€ 3,23	Finland	16	18
Fast food	Muffin	Medium sized chocolate muffin	€ 0,65	Portugal	€ 2,57	Finland	13	18
Deod orant	Biotherm, Spray Deod- orant DEO FRESH	Spray Deodorant	€ 13,73	France	€ 20,00	Finland	NA
Perfume	Poême, Eau de Parfum Spray	Eau de Parfum Spray, 100 ml.	€ 39,39	Estonia	€ 93,69	Czech Republic	11	15
Liquor	Absolut Vodka	70 cl	€ 10,53	Greece	€ 31,12	Norway	15	18
Liquor	Jack Daniels Whiskey	70 cl	€ 15,95	Spain	€ 37,86	Norway	15	18
Cham pagne	Veuve Clicquot Yellow Label, Brut	75 cl.	€ 26,94	Belgium	€ 45,37	Lithuania	9	16
Bus	Adult Bus ticket	City Bus journey within one cityzone	€ 0,23	Lithuania	€ 3,68	Norway	12	18
Petrol	Petrol	1 litre, Unleaded 95	€ 0,72	Estonia	€ 1,23	Finland	15	18

Category	Product	Specification	Lowest price	Lowest Country	Highest price	Highest Country	UK rank for each product 1= cheapest, 18= most expensive	Total number of countries for this product
Game & Consoles	Sony Playstation 2	Only the console, no games included	€ 140,55	SZ	€ 195,20	LT	2	18
Game & Consoles	Microsoft Xbox	Only the console, no games included.	€ 142,72	SZ	€ 172,69	SE	2	16
Game & Consoles	Nintendo Gameboy Advance	Only the console, no games included.	€ 95,29	SZ	€ 160,14	LT	10	17
Game & Consoles	Sims 2	Playstation 2 Game	€ 51,56	SZ	€ 59,92	PT	NA
Game & Consoles	Pokemon Fire Red	Gameboy Advance game	€ 41,65	DE	€ 62,33	FI	3	15
Game & Consoles	Fifa 2005	Xbox Game	€ 56,62	UK	€ 66,95	PT	1	13
Digital camera	Canon Ixus 500	Only the camera	€ 382,63	DE	€ 524,94	HU	4	18
Digital camera	Fujifilm FinePix S7000	Only the camera	€ 459,77	UK	€ 760,77	SE	1	11
Digital camera	Sony CyberShot DSC-P150	Only the camera	€ 440,52	UK	€ 601,34	SE	1	15
Digital camera	Olympus Mju 400	Only the camera	€ 242,67	DE	€ 433,72	SZ	7	14
DVD player	Sony DVP- NS355 Silver	regional free	€ 94,00	FR	€ 124,00	FI	14	16
DVD player	Panasonic DMR-E55	Not regional free	€ 347,24	Sz	€ 469,33	GR	2	13
DVD player	Toshiba RDXS32	Not regional free	€ 673,73	Norway	€ 699,00	FR	2	3
TV	Panasonic TH-42PE30	42 inches, plasma	€ 3 196,67	GR	€ 5 499,33	IE	9	10
TV	LG RZ-42PX11	42 inches, plasma	€ 2 649,00	BE	€ 3 339,02	SE	2	10
TV	Sony KV-32CS70	32 inches	€ 749,33	GR	€ 989,24	SE	8	13
MP3 player	Apple IPOD 20GB	20 GB	€ 315,31	UK	€ 428,45	NO	1	10
MP3 player	iRiver iHP-140	40 GB	€ 465,67	PT	€ 505,67	DE	NA
MP3 player	Apple iPod mini 4GB	4 GB	€ 240,85	Sz	€ 326,33	FI	3	12
Clothing	Levis 501 Red Tab jeans	The original 5 pocket jean, stonewash, Mens	€ 68,02	Estonia	€ 97,89	NO	12	18
DVD film	Star Wars Trilogy (Episodes IV-VI)		€ 42,00	GR	€ 69,96	PT	7	15
Books	The Da Vinci Code by Dan Brown	Paperback, in English	€ 7,22	LT	€ 24,87	BE	7	18
Cinema ticket	1 adult ticket, Saturday evening at major cinema	The Bourne Supremacy or major international film	€ 3,86	LT	€ 14,30	UK	18	18
Milk	1 liter standard (3% fat)	1 liter	€ 0,53	CZ	€ 1,17	NO	11	18
CD	1 music CD	artist: REM, title: Around the Sun	€ 12,89	FR	€ 20,99	IE	6	17

Large Price Differences for Consumer Goods
The study also revealed large price variations when PriceRunner compared 28 consumer goods across Europe, including condoms, nappies, a bottle of Coca Cola, Marlboro Lights, Pringles, Levis jeans, books, a litre of milk, a cinema ticket, a McDonald’s meal and a litre of petrol. Once again Norway ranked the most expensive country. UK prices were on a par with the European average and remain relatively stable compared to last year. Some Norwegian prices exceeded the European average by a 29%, whilst Lithuania had prices that were 34% less than the average.

About The Study
The prices within this reported were all collected by Pricerunner employees across 18 countries. The countries included in the study are shown below, with specific town information from where the prices were gathered shown in brackets. Austria (Vienna), Belgium (Brussels), Denmark (Copenhagen), Finland (Helsinki), France (Paris), Germany (Berlin), Greece (Athens), Ireland (Dublin), Norway (Oslo), Portugal (Lisbon), Switzerland (Geneva), Spain (Madrid), Sweden (Stockholm), England (London), Hungary (Budapest), Czech Republic (Prague), Estonia (Tallin) and Lithuania (Vilnius). Where possible, three prices were collected for each product and the mean average was used as the country’s price for the product. No less than two prices per product per country have been used, with the exception of those products where prices are standardised, e.g. alcohol in Sweden or McDonalds. Prices, in most cases were collected from multiple-outlet retail stores, to ensure that they are as closely representative of each country’s typical prices as possible. A European average price was then calculated, by compiling all countries’ prices for each product. Thereafter each country’s average price was divided by the average price for all countries, generating the “average price deviation in relation to European average” which is presented in the charts above. As a number of products are included in, for example “Home electronics”, an average of the deviations has been calculated for home electronics in each respective country. The prices were collected during the period of 11th to 25th October 2004, and exchange rates were from the European Central Bank on 27th October 2004. www.ecb.int

Products included in the comparison of consumer goods are: Coca-Cola, Marlboro Lights, Magnum Classic, Newspaper, Durex Elite Condoms, Pampers Easy Up Pants, Pringles Original, Tropicana orange juice, McVities Digestives, Barilla Spaghetti, Yes Dish liquid, McDonald’s Hamburger, Big Mac Meal, Coffee & Chocolate muffin from café, Biotherm Deodorant, Poême Eau de Parfum, Absolut Vodka, Jack Daniels Whiskey, Veuve Clicquot, Bus ticket, 1 litre of petrol, Levis 501 Red tab jeans, Star Wars trilogy DVD film, The Da Vinci Code book, cinema tickets at a major cinema, 1 litre milk and 1 music CD. Products included in the comparison of home electronics are: Sony Playstation 2, Microsoft Xbox, Nintendo Gameboy Advance, Sims 2, Pokemon Fire Red, Fifa 2005, Canon Ixus 500, Fujifilm FinePix S7000, Sony CyberShot DSC-P150, Olympus Mju 400, Sony DVP-NS355 Silver, Panasonic DMR-E55, Toshiba RDXS32, Panasonic TH-42PE30, LG RZ-42PX11, Sony KV-32CS70, Apple IPOD 20GB, iRiver iHP-140 and Apple iPod mini 4GB.

About PriceRunner.com
PriceRunner.com, a division of ValueClick, Inc. (Nasdaq: VCLK), offers product and price comparisons in the categories of personal care, books, computers, films, finance, games and consoles, golf, home appliances, home cinema, household bills, insurance, music, phones, photography, software and sound and vision. Pricerunner.com was the first site in the UK to compare information from both online and high street stores and is the only one that lists non-paying retailers to give users a better overview of the market. By giving the consumer an objective and informative overview, Pricerunner.com makes it easier for the consumer to make a smarter purchase more quickly.

Contact Details
Pricerunner.com
Patric Blixt
Tel: +46 (0)70 956 52 54
Email: patric.blixt@pricerunner.com

Peppercom Europe
Gioconda Beekman
Tel: +44 (0)207 253 0265
Email: gbeekman@uk.peppercom.com

About ValueClick

ValueClick, Inc. (Nasdaq: VCLK) is the leading global provider of digital marketing solutions. We enable advertisers, agencies and publishers to reach consumers in all major online marketing channels through our four wholly owned businesses:

ValueClick Media (www.media.valueclick.com) provides a wide range of online marketing solutions – including web marketing, email marketing, lead generation marketing, and search marketing – to create awareness, build brands, deliver targeted visitors, generate leads, drive sales, and grow customer relationships.

Commission Junction (www.cj.com) provides advanced performance marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers, Commission Junction leverages its proven expertise in affiliate marketing, optimised advertising and search marketing to drive measurable results for its clients.

Mediaplex (www.mediaplex.com) provides technology and services that help advertisers, agencies and website publishers manage their online advertising and permission-based email campaigns.

PriceRunner.com (www.pricerunner.com) is a leading provider of online shopping comparison services.

For more information, please visit www.valueclick.com

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under “Risk Factors” and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 15, 2004, recent quarterly reports on Form 10-Q and current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.