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	<title>PriceRunner News Room &#187; viral</title>
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		<title> PriceRunner.co.uk Begins Biggest Ever Intergrated Advertising Push ...</title>
		<link>http://newsroom.pricerunner.co.uk/8/news/pricerunnercouk-begins-biggest-ever-intergrated-advertising-push-for-christmas/</link>
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		<pubDate>Tue, 27 Nov 2007 00:00:00 +0000</pubDate>
		<dc:creator>Lisa Hancox</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Press Release]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[christmas]]></category>
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		<category><![CDATA[CRM]]></category>
		<category><![CDATA[viral]]></category>

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		<description><![CDATA[PriceRunner.co.uk, the price comparison service, is undertaking a multi-channel advertising and marketing campaign for the key Christmas period. The activity spans national print, London tube carriages, internet advertising and viral activity, combined with on-site competitions and CRM activity. Branded under the recently launched strapline “The Price Comparison People”, the range of creative executions for the [...]]]></description>
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